Software Marketing on the Internet: the Use of Samples and Repositories

Alexia Gaudeul

No 08-23, Working Papers from Centre for Competition Policy, University of East Anglia

Abstract: This paper examines one of the most important marketing strategies by software producers on the Internet. That is whether to offer free samples and if so, whether to list the samples on shareware repositories. I show that firms with higher value products have a greater incentive to offer free samples but are more reluctant to do so if they are well known, and even when they do are less likely to be listed on shareware repositories. I then proceed to use four types of Probit-based models to corroborate the findings from the theoretical model.

Keywords: Shareware; Software; Internet; Distribution; Intermediation; Directory; Repository; Advertising; Brand; Reputation; Asymmetric Information; Search; Sample. (search for similar items in EconPapers)
JEL-codes: D42 D43 D82 D83 L13 L15 L81 L86 (search for similar items in EconPapers)
Pages: 31 pages
Date: 2008-06
New Economics Papers: this item is included in nep-cta, nep-ict, nep-mic, nep-mkt and nep-net
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.ccp.uea.ac.uk/publicfiles/workingpapers/CCP08-23.pdf (application/pdf)

Related works:
Journal Article: Software marketing on the Internet: the use of samples and repositories (2010)
Working Paper: Software Marketing on the Internet: the Use of Samples and Repositories (2008)
Working Paper: Software Marketing on the Internet: the Use of Samples and Repositories (2008)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ccp:wpaper:wp08-23

Access Statistics for this paper

More papers in Working Papers from Centre for Competition Policy, University of East Anglia Contact information at EDIRC.
Bibliographic data for series maintained by Cheryl Whittkaer ( this e-mail address is bad, please contact ).