Software Marketing on the Internet: the Use of Samples and Repositories

Alexia Gaudeul

No 2008-23, Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) from Centre for Competition Policy, University of East Anglia, Norwich, UK.

Abstract: This paper examines one of the most important marketing strategies by software producers on the Internet. That is whether to offer free samples and if so, whether to list the samples on shareware repositories. I show that rms with higher value products have a greater incentive to offer free samples but are more reluctant to do so if they are well known, and even when they do are less likely to be listed on shareware repositories. I then proceed to use four types of Probit-based models to corroborate the findings from the theoretical model.

Keywords: Shareware; Software; Internet; Distribution; Intermediation; Directory; Repository; Advertising; Brand; Reputation; Asymmetric Information; Search; Sample. (search for similar items in EconPapers)
JEL-codes: D42 D43 D82 D83 L13 L15 L81 L86 (search for similar items in EconPapers)
Date: 2008-06-01
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Related works:
Journal Article: Software marketing on the Internet: the use of samples and repositories (2010)
Working Paper: Software Marketing on the Internet: the Use of Samples and Repositories (2008)
Working Paper: Software Marketing on the Internet: the Use of Samples and Repositories (2008)
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Persistent link: https://EconPapers.repec.org/RePEc:uea:ueaccp:2008_23

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