Empirical studies of trade marks -- The existing economic literature

Philipp Schautschick and Christine Greenhalgh

Economics of Innovation and New Technology, 2016, vol. 25, issue 4, 358-390

Abstract: This paper surveys empirical studies employing trade mark data that exist in the economic literature to date. In the introductory section we summarise the theory of trade marks. Section 2 documents the use of trade marks by firms of different size and industry and by firms in several advanced countries, including Australia, the UK, and the USA. Section 3 reviews various attempts to gauge the function of a trade mark as an indicator of innovation and product differentiation. Section 4 surveys studies that have demonstrated firms' incentives to use trade marks, including transferring information to consumers, realising synergies between different types of intellectual property rights, strategies to raise rivals' costs and using trade mark portfolios as debt collateral. In Section 5, we provide an overview of the importance of trade-mark-use for firm survival and the association of trade marks with several dimensions of firm performance, including productivity and their ability to generate well-paid jobs.

Date: 2016
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Citations: View citations in EconPapers (31)

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Related works:
Working Paper: Empirical Studies of Trade Marks: The Existing Economic Literature (2013)
Working Paper: Empirical studies of trade marks - the existing economic literature (2013)
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DOI: 10.1080/10438599.2015.1064598

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