Empirical Studies of Trade Marks: The Existing Economic Literature

Philipp Schautschick and Christine Greenhalgh
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Philipp Schautschick: Ludwig Maximilians University, Munich; and Munich Center for Innovation and Entrepreneurship at the Max Planck Institute for Intellectual Property and Competition Law

Melbourne Institute Working Paper Series from Melbourne Institute of Applied Economic and Social Research, The University of Melbourne

Abstract: This paper surveys empirical studies employing trade mark data that exist in the economic literature to date. Section 1) documents the use of trade marks by firms in several advanced countries including Australia, the United Kingdom and the United States, 2) reviews different attempts to gauge the function of a trade mark as indicator of innovation and product differentiation, and 3) provides an overview of the association of trade marks with dimensions of firm performance and productivity. Sections 4) and 5) give accounts of studies that focus on the social costs and value of trade marks, namely their importance for firm survival, their impact on demand, and firms' incentives to innovate but also to raise rivals' costs. Section 6) covers first endeavours to investigate the interplay between different types of intellectual property rights, while 7) briefly concludes.

Keywords: Intellectual property; trade marks; empirical studies (search for similar items in EconPapers)
JEL-codes: O33 O34 (search for similar items in EconPapers)
Pages: 53pp
Date: 2013-07
New Economics Papers: this item is included in nep-ino, nep-int, nep-ipr and nep-pr~
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

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Related works:
Journal Article: Empirical studies of trade marks -- The existing economic literature (2016)
Working Paper: Empirical studies of trade marks - the existing economic literature (2013)
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Persistent link: https://EconPapers.repec.org/RePEc:iae:iaewps:wp2013n25

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