Economics at your fingertips  

Do ads influence rankings? Evidence from the higher education sector

Julien Jacqmin ()

Education Economics, 2021, vol. 29, issue 5, 509-526

Abstract: Media outlets often produce higher education rankings. These media platforms are largely financed, via advertising, by the higher education institutions they also rank. This paper investigates the relationship between university advertising in the Times Higher Education magazine and their place in the ranking published in the same magazine. Using a fixed-effect identification strategy, the analysis finds that advertising is associated with an improvement of around 15 ranks in the subsequently published ranking. Further analysis provides mixed evidences of a media bias. One potential explanation is that advertising institutions follow better reporting practices regarding data used to build up the ranking.

Date: 2021
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link) (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from

DOI: 10.1080/09645292.2021.1918642

Access Statistics for this article

Education Economics is currently edited by Caren Wareing and Steve Bradley

More articles in Education Economics from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().

Page updated 2022-10-05
Handle: RePEc:taf:edecon:v:29:y:2021:i:5:p:509-526