Exploring a Strategic Turn: Case Study of Innovation and Organizational Change in a Productivist Dairy

Egil Petter Stræte

European Planning Studies, 2005, vol. 14, issue 10, 1429-1447

Abstract: Some firms within the conventional agri-food processing industry change their business strategy by trying to innovate towards alternative foods, like regional foods. For firms which are part of a larger organization or integrated in a group of companies this is a special challenge. The purpose of this paper is to explore what happens when a firm within a large and complex organization tries to turn from a productivist strategy to a differentiated strategy. This exploration uses a case study from the Norwegian dairy industry. The case shows that powerful industrial conventions and lack of suitable organizational conditions can be a hindrance for organizational change. Organizational capabilities to change routines and conventions have significant influence on the result of the innovation process.

Date: 2005
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DOI: 10.1080/09654310600852613

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