Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments

Sandra Maria Correia Loureiro, Dong-Mo Koo and Lara Ribeiro

Journal of Global Scholars of Marketing Science, 2013, vol. 23, issue 4, 435-459

Abstract: The present study deals with the S-O-R framework. The past five decades of research have successfully validated the S-O-R model in offline and online contexts. However, there is still room for improvement. In particular, hedonic aspects have been proposed as distinctive aspects to differentiate companies from their competitors. Previous researchers have (1) been somewhat reluctant to investigate dominance and other emotional responses, and (2) produced mixed results regarding the impact of atmospherics and emotional responses on behavior. Building on this tradition of research, this study investigates the S-O-R model by incorporating delight as an additional emotional response and tests the moderating effects of consumers' involvement and shopping environments (three-way interactional effects) in connection with the links among atmospherics, emotions, and intentions. The current findings demonstrate that the model fit better for low-involvement consumers than for high-involvement consumers. This was true for both offline and online environments. The results show that layout and information are two important factors in pleasing and arousing consumers, especially in the case of low-involvement consumers, and that delight is determined by both arousal and pleasure but is a determinant of both intention and word-of-mouth only for consumers with low involvement, whether they are in offline or online environments. The theoretical and practical implications are discussed in the conclusion.

Date: 2013
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.1080/21639159.2013.820880 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jgsmks:v:23:y:2013:i:4:p:435-459

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RGAM20

DOI: 10.1080/21639159.2013.820880

Access Statistics for this article

Journal of Global Scholars of Marketing Science is currently edited by Seong-Yeon Park

More articles in Journal of Global Scholars of Marketing Science from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().