Journal of Global Scholars of Marketing Science

2007 - 2025

Current editor(s): Seong-Yeon Park

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Volume 35, issue 3, 2025

Decisions…decisions: Should cities bring in major sporting events and build new infrastructure? pp. 225-239

Tanner Martin, James Robert Blair and Peter Titlebaum

Testing the assumptions of concert sponsorship: Does the performer impact purchase intentions? pp. 240-259

Sandipan Sen, Sudipto Sarkar, Amy Watson and Jie G. Fowler

No need for a mulligan, this is a gimme: How to increase perceptions of charitability and altruism for a golf technology brand pp. 260-281

Amelia Brooks, Cameron Warren, James Robert Blair and Peter Titlebaum

The effect of message framing and team identification on sport consumption: A regulatory focus perspective pp. 282-297

Skyler King and Ismail Karabas

Unveiling the power of brand equity in sports business: A comprehensive review and pathways for future research pp. 298-325

Jennifer Y. Mak, Dekota Metzler, Gavin Ruth and Nathan Crouch

An investigation of the visual advantage effect on objective decision quality in choice tasks pp. 326-346

Sereikhuoch Eng

Culture or individual difference? The interplay of form design, technological innovation, and culture in the adoption of radically new products pp. 347-366

Sangwon Lee

Left or right? The effect of spatial location of price discount framing on consumers’ responses pp. 367-398

Hui Zeng, Hao Xu, Zhenpeng Yu and Liaogang Hao

Exploring the moderating roles of environmental consciousness, desire to fly, and desire for luxury in “Fly to Nowhere” initiative pp. 399-416

Kong Cheen Lau, Sean Lee and Ian Phau

Effects of mindfulness on perceived climate-friendly food consumption value and AI recommendation pp. 417-437

Juran Kim, Huimin Xu, Seungmook Kang and Juhyun Kim

Volume 35, issue 2, 2025

AI chatbots with visual search: Impact on luxury fashion shopping behavior pp. 99-117

Le Qi, Eunju Ko and Minjung Cho

How gender suggestive tourism brands influence consumers’ purchase intention pp. 118-137

Honglei Liu, Lanqiao Liu, Xiaorong Zhang and Daoming Xu

Social media influencer attributes and purchase of counterfeit fashion goods: Self-determination as a mediator pp. 138-161

Tamil Selvi Renganathan, Mei Teh Goi and Chai Lee Goi

The influences of aura and anthropomorphism of virtual humans on perceived interactivity and purchase intention pp. 162-179

Juran Kim and Joonheui Bae

Impact of the expected B2B internal customer experience on intention to adopt artificial intelligence (AI) pp. 180-196

Dong-Hwan Park, Qi Jiang and Kyung Hoon Kim

How experiential creation drives use experience in the metaverse: Focused on the interaction effect between item popularity and need for uniqueness pp. 197-207

Sung Hun Bae and Joonheui Bae

Opportunity or threat? The effect of implicit belief and uncertainty avoidance on job replacement pp. 208-224

Tam Duc Dinh

Volume 35, issue 1, 2025

Exploring the influence of environmental, utilitarian, and hedonic factors on consumers’ intention to purchase and recommend handicraft products pp. 1-23

Arunava Dalal, Subhajit Bhattacharya and Subrata Chattopadhyay

Impacts of personality traits of sustainability-oriented CEO, perceived environmental friendliness and organizational agility on repurchase intention pp. 24-40

Sang-Chul Son, Soo-Cheol Jeong and Kyung Hoon Kim

Do not buy this! Strategic self-anticonformity as an advertising tool to increase attention and boost purchase intention pp. 41-60

Monika Rawal, Jose L. Saavedra Torres, Ramin Bagherzadeh, Ashok Bhattarai and Ash Zaad

The impact of public self-consciousness on purchase intentions: Roles of self-disclosure and avatar identification pp. 61-75

Thi My Bui, Miyea Kim, Qi Jiang and Kyung Hoon Kim

How perceived brand localness affects purchase intentions: Examining the role of brand authenticity pp. 76-97

Chenyu Zhang and Bangwool Han

Volume 34, issue 4, 2024

Beyond credit cards: A TEP perspective on buy-now-pay-later adoption pp. 459-484

Ritika Dadra, Abhishek Sonavane, Srishti Bachwani and Chandan Kumar Behera

How does omnichannel retailing deliver customer value? Insights from science mapping and future agenda pp. 485-512

Omkar Dastane, Garry Wei-Han Tan, Muhammad Rafiq and Shalini Aggarwal

What triggers customers’ privacy protection behavior: The effect of surveillance cameras and data collection disclosure pp. 513-533

Chong Fo Lei and Henrique Fátima Boyol Ngan

Being moral motivates consumers to work harder and accept challenges pp. 534-558

Anirban Som

Food marketing communication targeting children: A content analysis of research literature (2000–2023) pp. 559-583

Fariba Esmaeilpour and Mitra Shabani Nashtaee

Talk to engage: The influence of smartphone voice assistants on consumers’ brand engagement pp. 584-608

Hafizah Omar Zaki, Nor Asiah Omar, Sharizal Hashim, Yusniza Kamarulzaman and Suddin Lada

Volume 34, issue 3, 2024

Utilizing gain and loss message framing for consumers: A Machiavellian perspective pp. 305-324

Prachi Gala, James Blair and Matthew Lunde

The evolution of customer engagement in the digital era for business: A review and future research agenda pp. 325-348

Tareq Rasul, Sumesh Nair, Nikolina Palamidovska-Sterjadovska, Wagner Junior Ladeira, Fernando de Oliveira Santini and Islam Elgammal

Breaking barriers: How race shapes service expectations across actors and contexts pp. 349-365

Ayşe Banu Elmadağ, Mehmet Okan and Gallayanee Yaoyuneyong

Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology pp. 366-392

Avinash Rana, Vishal Soodan, Ashwani Kumar, Nirma Sadamali Jayawardena, Park Thaichon, Kamal Gupta and Nripendra P. Rana

The current state of big data analytics research in marketing: A systematic review using TCCM approach pp. 393-415

Christine Ye

I think I can, I think I can; A qualitative investigation of celebrity endorsement and meaning transfer’s role in building consumer self confidence pp. 416-438

Delancy H.S. Bennett and Cecilia Ruvalcaba

Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction pp. 439-457

Yunho Park, Jaehun Kim, Qi Jiang and Kyung Hoon Kim

Volume 34, issue 2, 2024

The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers pp. 123-142

Wonbae Pang, Eunju Ko and Minjung Cho

Short and sweet: How product quality uncertainty, review length and richness shape review helpfulness pp. 143-162

Yiru Wang, César Zamudio, Hua Meng and Robert D. Jewell

Switch or continue to use? An empirical investigation into mobile payment applications pp. 163-185

Monica Law, Mark Ng and Yuk-Kwan Sarah Lai

Beyond looks: How designer cues win over customers through social value, self-expression, and design involvement pp. 186-206

Elif Idemen and A. Banu Elmadag

Influencer-driven loyalty: Understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty pp. 207-230

Suhaib Ahmed, Abdul Ghaffar, Syed Shahid Zaheer Zaidi, Tahir Islam, Muhammad Mumtaz Khan, Fazila Islam, Tomas Kincl and Altaf Ahmed Sheikh

‘From fail to prevail’: How a salesperson’s communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal pp. 231-252

Jieqiong Luo, Je Eun Yoo and Jeong Eun Park

Exploring the strategic role of Marketer-Generated-Content analytics towards Airbnb hosts sales optimization pp. 253-282

Manojit Chattopadhyay and Debdatta Pal

Beyond skin-deep: Triple roles of salesperson attractiveness and consumer bargaining styles pp. 283-304

Apiradee Wongkitrungrueng, Krittinee Nuttavuthisit and Sankar Sen

Volume 34, issue 1, 2024

An introduction to the “The role of inclusion, diversity, equity, & access (IDEA) in today’s global marketing environment” special issue pp. 1-4

Ania Izabela Rynarzewska, John F. (Jeff) Tanner and Diane R. Edmondson

Being inclusive means being accessible: Problems with digital media for visually impaired consumers pp. 5-18

Mary Anne Raymond, Hillary Ruth Smith and Les Carlson

From racialized brands to authentic brands: Dynamic conceptual blending pp. 19-44

Esi A. Elliot, Carmina Cavazos and Ai Ming Chow

The effect of equity initiatives by gendered brands pp. 45-56

Dolph F. Nelson, Laura Boman and Ganga S. Urumutta Hewage

Let’s not talk about men: When meaningful female-to-female interaction and dialogue drive higher box office sales pp. 57-70

Robert D. Evans, I. Karabas, Y. Andonova and L. Nochebuena-Evans

Antecedents and consequences of the disability stigma for frontline employees: A qualitative study pp. 71-89

Landon M. McFarland and Joanne M. Tran

Effects of empathy and egoism on CSR perceptions and consumer buycotts: Lessons learned during global crisis in support of equitable business practices pp. 90-107

Ania Izabela Rynarzewska, Stephen A. LeMay, Marilyn M. Helms and Eliza Hetrick

A micro-level perspective to fostering IDEAs in the classroom and beyond pp. 108-122

Somjit Barat