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Journal of Global Scholars of Marketing Science

2007 - 2023

Current editor(s): Seong-Yeon Park

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Volume 33, issue 3, 2023

Luxury product and brand purchasing behavior: A conceptual perspective pp. 327-331 Downloads
Antonia Correia and Metin Kozak
How do customers respond to external store environment? Analyzing the new luxury segment pp. 332-348 Downloads
Francesco Raggiotto, Michela C. Mason, Andrea Moretti and Adriano Paggiaro
Mapping the most competitive journals in advertising research. A bibliometric analysis in a 25-year period pp. 349-381 Downloads
Leslier Valenzuela-Fernández, Ignacio Munoz Quezada and José M. Merigo
Selling the value: Perceptions of value from key stakeholders in university sales centers pp. 382-401 Downloads
Matthew M. Lastner, Lisa L. Scribner and Mark J. Pelletier
So, you want to start a sales center? An organizational learning approach to sales center formation and growth pp. 402-428 Downloads
Cindy B. Rippé, Shannon Cummins and Olivia J. DeGeorge
Teaching Integrated Digital Prospecting in the advanced sales course pp. 429-443 Downloads
J. James Fyles and Bonnie S. Guy
Elucidating strategic patterns from target customers using multi-stage RFM analysis pp. 444-474 Downloads
Manojit Chattopadhyay, Subrata Kumar Mitra and Parikshit Charan
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR) pp. 475-494 Downloads
Abdul Ghaffar, Tahir Islam, Tomas Kincl, Abdul Hakeem and Anshuman Sharma
Correction pp. 495-495 Downloads
The Editors

Volume 33, issue 2, 2023

Diffusion of moral behavior on a collaborative consumption platform: Dual mechanisms of deindividuation and self-presentation pp. 167-185 Downloads
Joonheui Bae and Kyung Hoon Kim
Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions pp. 186-209 Downloads
Nilesh Arora, Sanjeev Prashar, T. Sai Vijay and Chandan Parsad
Consumers’ acceptance of social commerce during COVID-19 lockdown pp. 210-230 Downloads
Zaryab Sheikh, Abdul Ghaffar, Tahir Islam and Altaf Ahmed Sheikh
Influencing students into sales careers through a speed selling event pp. 231-247 Downloads
Lucy M. Matthews and Diane R. Edmondson
Are structural equation models theories and does it matter? pp. 248-263 Downloads
David Trafimow, Michael R. Hyman and Alena Kostyk
Demystifying the green purchasing behavior of young consumers: Moderating role of green skepticism pp. 264-284 Downloads
S. M. Fatah Uddin, Mohammed Naved Khan, Mohd Nishat Faisal and Mohd Danish Kirmani
Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis pp. 285-311 Downloads
Raouf Ahmad Rather, Shakir Hussain Parrey, Rafia Gulzar and Shakeel Ul Rehman
Haute couture-to-table? A study of luxury fashion-brand restaurants/Cafés pp. 312-325 Downloads
Chihchien Chen, Esther L. Kim and Markus Schuckert

Volume 33, issue 1, 2023

Marketing in the metaverse: Moving forward – What’s next? pp. 1-10 Downloads
Isaac Cheah and Anwar Sadat Shimul
Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor pp. 11-30 Downloads
André Riani Costa Perinotto, Janaina Cavalcante Farias Camarço, Solano De Souza Braga and Marina Furtado Gonçalves
The strange bedfellows of packaging cues and religiosity pp. 31-44 Downloads
Abou Bakar, Hiba Khan, Noor Hazarina Hashim and Richard Lee
Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry pp. 45-69 Downloads
Hung-Che Wu, Ya-Yuan Chang and Tsung-Pao Wu
Collaborative consumption participation intentions: A cross-cultural study of Indian and U.S. consumers pp. 70-89 Downloads
B. Yasanthi Perera, Pia A. Albinsson, Lubna Nafees and Lucy Matthews
Tangible and intangible quality cues in service advertising: A construal level theory perspective pp. 90-106 Downloads
Does CSR influence sustained competitive advantage and behavioral outcomes? An empirical study in the hospitality sector pp. 107-132 Downloads
Tahir Islam, Mumtaz Khan, Abdul Ghaffar, Ying Wang, Muhammad Shujaat Mubarik, Imtiaz Haider Ali, Zubair Ali Shahid, Mahmood Rehmani and Anshuman Sharma
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity pp. 133-153 Downloads
Chai Lee Goi, Fayrene Yew Leh Chieng and Mei Teh Goi
An exploratory study on the perceived agility by consumers in luxury brand omni-channel pp. 154-166 Downloads
Sang-Chul Son, Joonheui Bae and Kyung Hoon Kim

Volume 32, issue 4, 2022

Do perceptions of switching costs vary across customers’ household purchase decision roles? pp. 511-529 Downloads
Goitom Tesfom
Consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others: The role of self-construal pp. 530-553 Downloads
Zhe Zhang and Xinyi Liu
Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display pp. 554-578 Downloads
Van Chien Duong, Billy Sung, Matthew Barber, Emma Regolini and Min Teah
Essential item purchases during COVID-19: A cluster analysis of psychographic traits pp. 579-600 Downloads
Pearlyn Ng, Xuan Quach, Omar H Fares, Myuri Mohan and Seung Hwan (Mark) Lee
Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying pp. 601-626 Downloads
Komal Shamim and Tahir Islam
How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic: The moderating role of perceived benefit pp. 627-644 Downloads
Kim Dung Tran and Lobel Trong Thuy Tran
The effect of B2B service experience on repurchase intention: Focus on roles of organizational agility and customer knowledge sharing pp. 645-659 Downloads
Seochul Jang, Joonheui Bae and Kyung Hoon Kim

Volume 32, issue 3, 2022

Managing eWOM for hotel performance pp. 331-350 Downloads
Shane Mathews, Catherine Prentice, Alice Tsou, Clinton Weeks, Lisa Tam and Edwina Luck
Personal marketing and the recruitment and selection process: Hiring attributes and particularities in tourism and hospitality pp. 351-371 Downloads
Sérgio Dominique-Ferreira, Benilda Queirós Rodrigues and Rui José Braga
Systematic literature review on emotional intelligence and conflict management pp. 372-397 Downloads
Michael Aswin Winardi, Catherine Prentice and Scott Weaven
Hotel service convergence innovation pp. 398-414 Downloads
Meiyun Li, Aaron Hsiao, Emily Jintao Ma and Shang-Jen Li
Online knowledge sharing capability of young employees: An empirical study pp. 415-433 Downloads
Tuyet-Mai Nguyen and Marie-Louise Fry
A systematic literature review of AI in the sharing economy pp. 434-451 Downloads
Ying Chen, Catherine Prentice, Scott Weaven and Aaron Hsiao
Design and development of a digital platform for seasonal jobs: Improving the hiring process pp. 452-469 Downloads
Nuno Martins, Sérgio Dominique-Ferreira and Cátia Lopes
Role and effect of traditional markets: The internationally awarded case of Barcelos pp. 470-492 Downloads
Sérgio Dominique-Ferreira, Rui José Braga and Benilda Queirós Rodrigues
Bridging tourism, architecture, and sustainability: Design and development of an app for contemporary architecture built in Portugal pp. 493-510 Downloads
Nuno Martins, Sérgio Dominique-Ferreira and Carla Pinheiro

Volume 32, issue 2, 2022

Ethnic bias and design factors impact response rates of online travel surveys pp. 129-144 Downloads
Bing Pan, Wayne W. Smith, Stephen W. Litvin, Yulan Yuan and Arch Woodside
Cross-cultural comparisons of popular YouTube ads: A content analysis of YouTube video ads in the U.S. and South Korea pp. 145-161 Downloads
Chang-Won Choi
Diagnostic analysis of US fashion brand’s Bangladeshi outsourcing pp. 162-179 Downloads
H. M. Rakib Ul Hasan, Mijeong Noh and Adah Ward Randolph
Chief marketing officers and firm performance: A multinational perspective on the value relevance of the chief marketer pp. 180-197 Downloads
Atanas Nikolov, Plamen Peev and Mihail Miletkov
The adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literature pp. 198-221 Downloads
Rouxelle De Villiers, Pornchanoke Tipgomut and Alexandra Claudia Hess
Antecedents to green apparel purchase behavior of Indian consumers pp. 222-251 Downloads
Arpita Khare and Pradeep Kautish
The relationship between sponsorship objectives and sport team reputation among sponsor companies: An exploratory study focusing on sponsors of a Japanese professional women’s volleyball club pp. 252-268 Downloads
Shohei Takamatsu
Consumer response tendency and its implications for satisfaction and recommendation intention pp. 269-284 Downloads
Takumi Kato
Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective pp. 285-312 Downloads
Thilini Chathurika Gamage, Kayhan Tajeddini and Omid Tajeddini
Habitual mobile shopping behavior in China and Vietnam—applying complexity theory via fsQCA pp. 313-329 Downloads
Miao Miao

Volume 32, issue 1, 2022

Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS) pp. 1-15 Downloads
Po-Ju Chen, Lianping Ren, Xiangping Li and Fiona X. Yang
Promoting game-based e-Learning through urban tourism scenario game from the evaluation of knowledge-attitude-usability effectiveness pp. 16-35 Downloads
Chung-Shing Chan, Chan Yat-Hang and Fong Tsz Heung Agnes
Value co-creation through corporate social responsibility in a typical controversial industry: Evidence from Macao pp. 36-53 Downloads
Jieqi Guan, Sandy Hou in Sio and Carlos Noronha
Leading the sharing economy: An exploration on how perceived value affecting customers’ satisfaction and willingness to pay by using DiDi pp. 54-76 Downloads
Huijun Yang and Lantian Xia
Profiling trusted information sources for Chinese tourists traveling to Pacific SIDS pp. 77-96 Downloads
Chloe K. H. Lau, Jun Huang, Sandra Y. P. Feng and Hanqin Qiu
Food and tourist experiences: Insights from Macau pp. 97-113 Downloads
Sandeep Basnyat and I Tong Elvi Ho
Acupuncture as a new cultural tourism product in Greater Bay Area – Stakeholders’ perspectives pp. 114-128 Downloads
Chan Wai Hung Wilco, Jim Luo, Carol Zhang and Andy Kuo
Page updated 2023-09-20