Journal of Global Scholars of Marketing Science

2007 - 2025

Current editor(s): Seong-Yeon Park

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Volume 24, issue 4, 2014

Consumer motivations to disclose information and participate in commercial activities on Facebook pp. 365-383

Mark Ng

Korean consumer perspectives on social media advertising and intention to join brand pages pp. 384-394

Alexander Muk, Christina Chung and Jonghoon Kim

Cosmetic buying behavior: examining the effective factors pp. 395-410

Kayhan Tajeddini and Jeanette Nahaleh Nikdavoodi

A decision model development for crowdsourcing in the fashion industry pp. 411-425

Eunha Chun, Sangah Song and Eunju Ko

The roles of cause involvement and cause acts in a social marketing campaign pp. 426-440

Juran Kim

Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing pp. 441-452

Jong Kuk Shin and Minsook Park

Class reproduction and Korean male dancers receiving exemption from military service through dance competitions pp. 453-460

Joohee Kim

Volume 24, issue 3, 2014

Contribution of philosophy to the advancement of marketing thought pp. 241-245

George Panigyrakis and Geon-Cheol Shin

Modifying reality: marketing for the 22-super-nd century pp. 246-261

Gabriel H. De La Paz

A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation pp. 262-278

George Panigyrakis and Anna Zarkada-Fraser

Communitas and civitas: an idiographic model of consumer collectives pp. 279-294

Nathalie Collins and Jamie Murphy

"Managerial storytelling": how we produce managerial and academic stories in qualitative B2B case study research pp. 295-310

Joel Hietanen, Antti Sihvonen, Henrikki Tikkanen and Pekka Mattila

Consumer culture at individual level: Proposing a two-stepped model, comparing Iran and Germany pp. 311-338

Atieh Bathaee

It has to be ME (not YOU): the role of competitive message on the effectiveness of sales promotion pp. 339-349

Heeyoung Yoon, Dae Ryun Chang and Kyoungmi Lee

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing pp. 350-364

Kyulim Kim, Eunju Ko, Mi-ah Lee, Pekka Mattila and Kyung Hoon Kim

Volume 24, issue 2, 2014

Disaster avoidance/recovery marketing pp. 109-112

Akira Shimizu and Gaetano Aiello

#A little bird told me: birdcaging the message during the BP disaster pp. 113-128

Gwyneth V.J. Howell, Rohan Miller and Georgina Rushbrook-House

Chronic negative circumstances and compulsive buying: consumer vulnerability after a natural disaster pp. 129-147

Julie Z. Sneath, Russell Lacey and Pamela A. Kennett-Hensel

Rebuilding a blighted port into a recreational and tourism-friendly waterfront: the post-earthquake recovery of the Port of San Francisco pp. 148-159

Taotao Bi-Matsui

Partnership marketing for prevention pp. 160-171

Ryuki Nakahara

The impact of natural disasters on the values and lifestyles of consumers: in the case of the Tohoku Earthquake pp. 172-188

Chizuru Nishio, Minoru Ishida and Toshie Takeuchi

The retailer's role in the reconstruction of areas affected by the Great East Japan Earthquake: how can retailers make their social contribution coexist with their pursuit of profit? pp. 189-205

Tsukasa Kato

The effects of internal marketing on job satisfaction and organizational commitment in Taipei sports centers pp. 206-222

Weisheng Chiu, Nam-Heung Cho and Doyeon Won

Motivational orientation for word-of-mouth and its relationship with WOM messages pp. 223-240

Namin Kim and Francis Ulgado

Volume 24, issue 1, 2014

Effects of co-branding on consumers' purchase intention and evaluation of apparel attributes pp. 1-20

D. Gloria Wu and Laurence Chalip

Work engagement as a reaction to work environment and customer outcome: a service marketing perspective pp. 21-38

Mushtaq A. Siddiqi

A study on knowledge structure and cognitive mapping of marketing using social network analysis pp. 39-64

Hyunjoung Lee

The influence of a leader's servant leadership on employees' perception of customers' satisfaction with the service and employees' perception of customers' trust in the service firm: the moderating role of employees' trust in the leader pp. 65-76

Hee-Joong Hwang, Minjeong Kang and Myoung-Kil Youn

Images of agri-tourism: evidence from Germany pp. 77-88

Katia Laura Sidali

Social networking atmosphere and online retailing pp. 89-107

Min-Sook Park, Jong-Kuk Shin and Yong Ju

Volume 23, issue 4, 2013

Creativity and passion between global branding and country of origin roots pp. 357-360

Gaetano Aiello, Raffaele Donvito and Tiziano Vescovi

Modeling links between the decision-making process and luxury brand attachment: An international comparison pp. 361-378

Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Priscilla Chan, Junji Tsuchiya, Irina Skorobogatykh, Bart Weitz, Hyunjoo Oh and Rahul Singh

Creative networks in Florence and Paris: empirical results on project networks pp. 379-393

Raffaele Donvito, Gaetano Aiello and Silvia Ranfagni

Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance pp. 394-408

Elena Cedrola and Loretta Battaglia

Does country of origin affect brand associations? The case of Italian brands in China pp. 409-421

Francesca Checchinato, Marta Disegna and Tiziano Vescovi

Managing favorable product-country match in international markets: The case of "Made in Gessi" pp. 422-434

Michela Matarazzo and Riccardo Resciniti

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments pp. 435-459

Sandra Maria Correia Loureiro, Dong-Mo Koo and Lara Ribeiro

What's going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers pp. 460-472

Seong-Yeon Park and Yeu-Jin Kang

Volume 23, issue 3, 2013

Bridging Asia and the world in marketing competitiveness: introduction to the special issue pp. 227-230

Juran Kim

Suppliers' capability factors affecting manufacturer commitment, opportunism, and supplier performance pp. 231-244

Junyean Moon and Surinder Tikoo

Environmental orientation in going green: A qualitative approach to consumer psychology and sociocultural factors of green consumption pp. 245-262

Hyun Ju Lee and Seong-Yeon Park

Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands pp. 263-281

Eun Young Kim and Kyungae Park

Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications pp. 282-296

Juran Kim, Ki Hoon Lee and Charles R. Taylor

Which content types increase participation in fashion social platforms? pp. 297-313

Eunju Ko, Eunha Chun, Sangah Song and Kyung Hoon Kim

An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies pp. 314-337

Yang-Im Lee and Peter R.J. Trim

Building bridges between professionals - expectations and outcomes of participation in professional communities pp. 338-355

Elina Koivisto, Pekka Mattila and Anna Hänninen

Volume 23, issue 2, 2013

When customers create the ad and sell it - a value network approach pp. 127-143

Christofer Pihl

Customer contact employees' commitment to extra-role customer service: the effect of internal service quality perception pp. 144-158

Sunmee Choi, Jihyun Baek and Hayoung Kang

Effects of technology readiness on prosumer attitude and eWOM pp. 159-174

Sang-Lin Han, Hyunseok Song and Jerry J. Han

Identifying the direct mail-prone consumer pp. 175-195

Peter S.H. Leeflang, Penny N. Spring, Jenny Van Doorn and Tom Wansbeek

Generative mechanisms in project marketing - an agenda for inquiry pp. 196-212

Jaakko Aspara, Joel Hietanen, Pekka Mattila, Antti Sihvonen and Henrikki Tikkanen

Effects of a perceived brand crisis on product evaluation and purchase intention: the moderating roles of brand credibility and brand attachment pp. 213-226

Seong-Yeon Park and Seung Wha Lee

Volume 23, issue 1, 2013

Sport marketing and media research: contributions from the global network of scholars in sport management pp. 1-7

Kihan Kim and Jeffrey James

The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violent sports media pp. 8-22

Dae Hee Kwak and Stephen R. McDaniel

Measuring the advertising efficiency of the top US sports advertisers pp. 23-40

Natalie Brown and Yunjae Cheong

Factors influencing college students' choice of a charity sport event pp. 41-54

Doyeon Won, Meungguk Park and Young-joo Lee

Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisements pp. 55-71

Choonghoon Lim, Woo-Young Lee and Paul M. Pedersen

The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors pp. 72-91

Eunha Chun, Jane Ko, Jieun Lee and Eunju Ko

Segmenting sport video gamers by motivation: a cluster analysis pp. 92-108

Yongjae Kim and Soojin Kim

Reaching the audience: new communication technology practices in college sports public relations pp. 109-126

Joseph H. Moore and Anne Carlson