Journal of Global Scholars of Marketing Science

2007 - 2025

Current editor(s): Seong-Yeon Park

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Volume 25, issue 4, 2015

The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers pp. 295-313

Paramaporn Thaichon and Thu Nguyen Quach

An integrated hierarchical survey for a large-scale conjoint study for mobile phones pp. 314-337

Jong Seok Kim and So Young Sohn

An exploratory study of how a Korean chaebol's learning culture facilitates customer service pp. 338-357

Yang-Im Lee and Peter R.J. Trim

The BOP consumer's ethical evaluation of target marketing pp. 358-378

Shruti Gupta and Julie Pirsch

Influence of green self-identity, past environmental behaviour and income on Indian consumers' environmentally friendly behaviour pp. 379-395

Arpita Khare

Volume 25, issue 3, 2015

Sustainable Marketing in Asia and the World pp. 195-197

Juran Kim and Ralf Schellhase

Explaining consumer use of renewable energy: determinants and gender and age moderator effects pp. 198-215

Helena Martins Gonçalves and Adriana Viegas

Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong pp. 216-231

Ronnie Cheung, Mei Mei Lau and Aris Y.C. Lam

Drivers of green product adoption: the role of green perceived value, green trust and perceived quality pp. 232-245

Ronnie Cheung, Aris Y.C. Lam and Mei Mei Lau

Sustainability in social brand communities: influences on customer equity pp. 246-258

Juran Kim

Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science pp. 259-278

Arch G. Woodside

SNS users' para-social relationships with celebrities: social media effects on purchase intentions pp. 279-294

Hyojin Kim, Eunju Ko and Juran Kim

Volume 25, issue 2, 2015

Enhancing the experience of needs satisfaction through service engagement: A case of commercial fitness centers in Malaysia pp. 109-121

Derek Ong Lai Teik

How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand pp. 122-141

Heeju Chae, Eunju Ko and Jinghe Han

The differential effectiveness of scarcity message type on impulse buying: A cross-cultural study pp. 142-152

Eun Mi Lee, Jung Ok Jeon, Qin Li and Hyun Hee Park

Exteriorscape: Physical surroundings of a service outlet in a shopping mall pp. 153-166

Hyunjung Koo, Shinyoung Kim and Sunmee Choi

The influence of the philosophy of science on brand loyalty pp. 167-181

Sujin Song

Measures of perceived sustainability pp. 182-193

Juran Kim, Charles R. Taylor, Kyung Hoon Kim and Ki Hoon Lee

Volume 25, issue 1, 2015

From the Special Issue Editor pp. 1-4

C. Anthony Di Benedetto

Strategic, organizational and operational challenges of product innovation in emerging economies pp. 5-16

Muammer Ozer and Mumin Dayan

Consumer innovativeness: a domain-specific perspective of information acquisition and choice pp. 17-36

Wooyang Kim, James M. Hunt and Richard A. Lancioni

Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method pp. 37-48

Eunju Ko, Eunha Chun, Sangah Song and Pekka Mattila

A search for theoretical plurality in new product launch pp. 49-58

Roger Calantone and Francisco-Jose Molina-Castillo

What comes after postmodernism? Implications for marketers pp. 59-74

David J. Burns

From Apple to Omega: an analysis of brand placement in 2010 top-earning films pp. 75-90

Michael Devlin and Justin Combs

Antecedents and effects of customer-service employee attachments on customer-company identification and word-of-mouth: the case of Cheong in South Korea pp. 91-105

Seong Do Cho, Kyoungeun Kim and Daekwan Kim

2014 JGSMS Best Paper and Reviewer Awards pp. 106-107

C. Anthony Di Benedetto

Volume 24, issue 4, 2014

Consumer motivations to disclose information and participate in commercial activities on Facebook pp. 365-383

Mark Ng

Korean consumer perspectives on social media advertising and intention to join brand pages pp. 384-394

Alexander Muk, Christina Chung and Jonghoon Kim

Cosmetic buying behavior: examining the effective factors pp. 395-410

Kayhan Tajeddini and Jeanette Nahaleh Nikdavoodi

A decision model development for crowdsourcing in the fashion industry pp. 411-425

Eunha Chun, Sangah Song and Eunju Ko

The roles of cause involvement and cause acts in a social marketing campaign pp. 426-440

Juran Kim

Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing pp. 441-452

Jong Kuk Shin and Minsook Park

Class reproduction and Korean male dancers receiving exemption from military service through dance competitions pp. 453-460

Joohee Kim

Volume 24, issue 3, 2014

Contribution of philosophy to the advancement of marketing thought pp. 241-245

George Panigyrakis and Geon-Cheol Shin

Modifying reality: marketing for the 22-super-nd century pp. 246-261

Gabriel H. De La Paz

A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation pp. 262-278

George Panigyrakis and Anna Zarkada-Fraser

Communitas and civitas: an idiographic model of consumer collectives pp. 279-294

Nathalie Collins and Jamie Murphy

"Managerial storytelling": how we produce managerial and academic stories in qualitative B2B case study research pp. 295-310

Joel Hietanen, Antti Sihvonen, Henrikki Tikkanen and Pekka Mattila

Consumer culture at individual level: Proposing a two-stepped model, comparing Iran and Germany pp. 311-338

Atieh Bathaee

It has to be ME (not YOU): the role of competitive message on the effectiveness of sales promotion pp. 339-349

Heeyoung Yoon, Dae Ryun Chang and Kyoungmi Lee

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing pp. 350-364

Kyulim Kim, Eunju Ko, Mi-ah Lee, Pekka Mattila and Kyung Hoon Kim

Volume 24, issue 2, 2014

Disaster avoidance/recovery marketing pp. 109-112

Akira Shimizu and Gaetano Aiello

#A little bird told me: birdcaging the message during the BP disaster pp. 113-128

Gwyneth V.J. Howell, Rohan Miller and Georgina Rushbrook-House

Chronic negative circumstances and compulsive buying: consumer vulnerability after a natural disaster pp. 129-147

Julie Z. Sneath, Russell Lacey and Pamela A. Kennett-Hensel

Rebuilding a blighted port into a recreational and tourism-friendly waterfront: the post-earthquake recovery of the Port of San Francisco pp. 148-159

Taotao Bi-Matsui

Partnership marketing for prevention pp. 160-171

Ryuki Nakahara

The impact of natural disasters on the values and lifestyles of consumers: in the case of the Tohoku Earthquake pp. 172-188

Chizuru Nishio, Minoru Ishida and Toshie Takeuchi

The retailer's role in the reconstruction of areas affected by the Great East Japan Earthquake: how can retailers make their social contribution coexist with their pursuit of profit? pp. 189-205

Tsukasa Kato

The effects of internal marketing on job satisfaction and organizational commitment in Taipei sports centers pp. 206-222

Weisheng Chiu, Nam-Heung Cho and Doyeon Won

Motivational orientation for word-of-mouth and its relationship with WOM messages pp. 223-240

Namin Kim and Francis Ulgado

Volume 24, issue 1, 2014

Effects of co-branding on consumers' purchase intention and evaluation of apparel attributes pp. 1-20

D. Gloria Wu and Laurence Chalip

Work engagement as a reaction to work environment and customer outcome: a service marketing perspective pp. 21-38

Mushtaq A. Siddiqi

A study on knowledge structure and cognitive mapping of marketing using social network analysis pp. 39-64

Hyunjoung Lee

The influence of a leader's servant leadership on employees' perception of customers' satisfaction with the service and employees' perception of customers' trust in the service firm: the moderating role of employees' trust in the leader pp. 65-76

Hee-Joong Hwang, Minjeong Kang and Myoung-Kil Youn

Images of agri-tourism: evidence from Germany pp. 77-88

Katia Laura Sidali

Social networking atmosphere and online retailing pp. 89-107

Min-Sook Park, Jong-Kuk Shin and Yong Ju