Journal of Global Scholars of Marketing Science

2007 - 2025

Current editor(s): Seong-Yeon Park

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Volume 27, issue 4, 2017

The reverse model of repositioning: A case study of the Howard Johnson hotel chain in China pp. 227-242

Lianping Ren, Po-Ju Chen, Jinlin Zhao and Peilai Wang

Cultural memories, discursive gaps, and tourism promotion: A framework for applied research pp. 243-257

Marcelo G. Oliveira, Maria do Carmo Leal, Maria Isabel Roque, Maria João Forte, Sara Rodrigues de Sousa and Antónia Correia

“Systematic Combining”: An approach to case research pp. 258-269

Anna Dubois and Lars-Erik Gadde

A strategic approach to self-branding pp. 270-311

Joel R. Evans

Stories in the making: Celebrating people and places pp. 312-318

Ana Raquel Fernandes

Combining visual and textual data for assessing destination image: Lake tourism example pp. 319-339

Ana Isabel Rodrigues, Antónia Correia and Metin Kozak

Volume 27, issue 3, 2017

Thoughts on “‘We’ or ‘Me’ consumer goods” five years later pp. 165-170

David Ackerman and Christina Chung

Creating and writing effective research pp. 171-179

Donald R. Lehmann

Reflections on “Word-of-mouth effects on short-term and long-term product judgments” pp. 180-183

M. Paula Fitzgerald

Consumer innovativeness and international consumer behavior: Comments and extensions pp. 184-194

Wooyang Kim, C. Anthony Di Benedetto and James M. Hunt

Commenting on “Atmospheric affect … gaining share of customer” pp. 195-200

Barry J. Babin, Jill P. Attaway and Kevin W. James

Relationship marketing and service: An update pp. 201-208

Christian Grönroos

To sponsor or not to sponsor: Transgressions are unequally detrimental pp. 209-225

Joseph W. Chang

Erratum pp. 226-226

The Editors

Volume 27, issue 2, 2017

Consumer and societal credit card tensions and rights: A foundational model of paradoxes and resolutions pp. 79-92

Paul Conrad Henry and Marylouise Caldwell

A study of the authenticity of traditional cultural products: focus on Korean, Chinese, and Japanese consumers pp. 93-110

Seulgi Lee, Eunju Ko, Heeju Chae and Chieko Minami

Negative emotion and purchase behavior following social exclusion pp. 111-122

Ji-Yeon Park

Aviation customers’ journey, who cares? Managing customer experiences with customer relationship management strategy: Insight into Nigerian customers’ perspectives pp. 123-135

Andy Fred Wali and N. Gladson Nwokah

Iconic art infusion in luxury retail strategies: Unveiling the potential pp. 136-147

Giovanni Pino, Gianluigi Guido and Rajan Nataraajan

A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics pp. 148-164

Momoko Fujita, Paul Harrigan and Geoffrey Soutar

Volume 27, issue 1, 2017

Releasing the death-grip of null hypothesis statistical testing ( <.05): Applying complexity theory and somewhat precise outcome testing (SPOT) pp. 1-15

Arch G. Woodside

The interplay of brand sound meaning and brand origin on new high-tech product evaluation pp. 16-30

Sangwon Lee

The impact of self-construal and self-concept clarity on socially motivated consumption: The moderating role of materialism pp. 31-45

Senay Sabah

Getting my tat on … and off: Consumer explanation of tattoos’ roles in presentation-of-self in everyday life pp. 46-59

Linda Jane Coleman, Lauren E. Cote, Jian Gu and Victoria Nicolau

Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segment pp. 60-77

Trang P. Tran, Bich Khanh Ngoc Ho, Truc Quang Le and Hung Trong Hoang

Volume 26, issue 4, 2016

Creating “flipping-the-classroom” cases in training in sensemaking and decision-making in marketing: A Special Issue pp. 301-303

Arch G. Woodside

Sonarsupermarkets and sci-fi pp. 304-306

Brianna Barnes

Bad communication, bad service pp. 307-310

Shannon Blair

GlobalEuropeAir pp. 311-314

Julie Bordeau

Change of tour due to bad weather pp. 315-317

Li-Hui (Lisa) Chang

Vacation experiences begin at home: A cruise line example pp. 318-321

Giulio Ronzoni

Bad condo pp. 322-325

Lauren Haberern

Can I please keep my number? pp. 326-328

Christian Murray

Greatbanking: Fraudulent charges to customer accounts pp. 329-332

Jesse Uzzel

Out-of-season timeshare exchange pp. 333-336

Jeffrey T. Weinland

AbsolutelyBest ham to Pocatello, Idaho, USA: Arrival delay in customer’s order pp. 337-340

Arch G. Woodside

Restaurant’s famous dish FTQ: Improperly prepared meal pp. 341-343

Shih-Shuo Yeh

Call for Papers: special issue on Heuristics-in-use in Fashion Business and Consumption pp. 344-347

The Editors

Volume 26, issue 3, 2016

Role of user-created programs in online game consumer behavior pp. 217-226

Sang Jin Kim, Kyung Hoon Kim and Chang Han Lee

Cross-functional conflicts, effectiveness, and innovation performance: A symbiotic approach pp. 227-247

Ping Sun, Xiang Robert Li and Drew Martin

Age and gender differences: Understanding mature online users with the online purchase intention model pp. 248-269

Monica Law and Mark Ng

Influence of sustainable marketing activities on customer equity pp. 270-283

Yang Sun and Eunju Ko

Psychological underpinnings of luxury brand goods repurchase intentions: Brand--self congruity, emotional attachment, and perceived level of investment made pp. 284-299

Jihyun Kim and Hyun-Mee Joung

Volume 26, issue 2, 2016

Linking “satisfaction” to “intention-to-sell” and “sales performance” of individual agents in the health insurance market: Empirical evidence from India pp. 109-128

Tanuj Mathur, Gurudas Das and Ujjwal Kanti Paul

Antecedents of intention and usage toward customers’ mobile commerce: Evidence in Vietnam pp. 129-151

Sang-Lin Han, T.P. Thao Nguyen and V. Anh Nguyen

Intimacy of the Russian upper middle class with luxury fashion pp. 152-173

Anna Peshkova, Taylan Ürkmez and Ralf Wagner

Affective motives to play online games pp. 174-184

Joonheui Bae, Dong-Mo Koo and Pekka Mattila

Effects of displaying social enterprise certification information on consumers’ product evaluations and purchase intentions pp. 185-197

Gyu-Hyeon Choi and Junyong Kim

The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage pp. 198-215

Jan C. L. König, Klaus-Peter Wiedmann, Nadine Hennigs and Janina Haase

Volume 26, issue 1, 2016

From the special issue editors: Global Business-to-Business Marketing pp. 1-3

C. Anthony Di Benedetto and Sang-Lin Han

The effects of ambidextrous alliances on product innovation pp. 4-18

S. Hwan Song, Marco JinHwan Kim and Jina Kang

Corporate social responsibility in B2B relationships: Examining the effects of multifaceted supplier CSR on business customers trust pp. 19-35

Sang-Lin Han and Simon Sang Hoon Childs

Business-to-business sponsorship opportunities: Examining UPS’s functional congruence with the NCAA pp. 36-50

John A. Fortunato

The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance pp. 51-65

Kyong Ryul Koo, Sang Jin Kim and Kyung Hoon Kim

Achieving distribution equity through emotional functionalities and value-based bonding: An analysis with structural equation modeling pp. 66-88

Subhajit Bhattachary and Anurag Singh

The effect of the valence of word-of-mouth on consumers’ attitudes toward co-brands: The moderating roles of brand characteristics pp. 89-108

Jung Ok Jeon and Sunmee Baeck