Journal of Global Scholars of Marketing Science

2007 - 2025

Current editor(s): Seong-Yeon Park

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Volume 26, issue 4, 2016

Creating “flipping-the-classroom” cases in training in sensemaking and decision-making in marketing: A Special Issue pp. 301-303

Arch G. Woodside

Sonarsupermarkets and sci-fi pp. 304-306

Brianna Barnes

Bad communication, bad service pp. 307-310

Shannon Blair

GlobalEuropeAir pp. 311-314

Julie Bordeau

Change of tour due to bad weather pp. 315-317

Li-Hui (Lisa) Chang

Vacation experiences begin at home: A cruise line example pp. 318-321

Giulio Ronzoni

Bad condo pp. 322-325

Lauren Haberern

Can I please keep my number? pp. 326-328

Christian Murray

Greatbanking: Fraudulent charges to customer accounts pp. 329-332

Jesse Uzzel

Out-of-season timeshare exchange pp. 333-336

Jeffrey T. Weinland

AbsolutelyBest ham to Pocatello, Idaho, USA: Arrival delay in customer’s order pp. 337-340

Arch G. Woodside

Restaurant’s famous dish FTQ: Improperly prepared meal pp. 341-343

Shih-Shuo Yeh

Call for Papers: special issue on Heuristics-in-use in Fashion Business and Consumption pp. 344-347

The Editors

Volume 26, issue 3, 2016

Role of user-created programs in online game consumer behavior pp. 217-226

Sang Jin Kim, Kyung Hoon Kim and Chang Han Lee

Cross-functional conflicts, effectiveness, and innovation performance: A symbiotic approach pp. 227-247

Ping Sun, Xiang Robert Li and Drew Martin

Age and gender differences: Understanding mature online users with the online purchase intention model pp. 248-269

Monica Law and Mark Ng

Influence of sustainable marketing activities on customer equity pp. 270-283

Yang Sun and Eunju Ko

Psychological underpinnings of luxury brand goods repurchase intentions: Brand--self congruity, emotional attachment, and perceived level of investment made pp. 284-299

Jihyun Kim and Hyun-Mee Joung

Volume 26, issue 2, 2016

Linking “satisfaction” to “intention-to-sell” and “sales performance” of individual agents in the health insurance market: Empirical evidence from India pp. 109-128

Tanuj Mathur, Gurudas Das and Ujjwal Kanti Paul

Antecedents of intention and usage toward customers’ mobile commerce: Evidence in Vietnam pp. 129-151

Sang-Lin Han, T.P. Thao Nguyen and V. Anh Nguyen

Intimacy of the Russian upper middle class with luxury fashion pp. 152-173

Anna Peshkova, Taylan Ürkmez and Ralf Wagner

Affective motives to play online games pp. 174-184

Joonheui Bae, Dong-Mo Koo and Pekka Mattila

Effects of displaying social enterprise certification information on consumers’ product evaluations and purchase intentions pp. 185-197

Gyu-Hyeon Choi and Junyong Kim

The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage pp. 198-215

Jan C. L. König, Klaus-Peter Wiedmann, Nadine Hennigs and Janina Haase

Volume 26, issue 1, 2016

From the special issue editors: Global Business-to-Business Marketing pp. 1-3

C. Anthony Di Benedetto and Sang-Lin Han

The effects of ambidextrous alliances on product innovation pp. 4-18

S. Hwan Song, Marco JinHwan Kim and Jina Kang

Corporate social responsibility in B2B relationships: Examining the effects of multifaceted supplier CSR on business customers trust pp. 19-35

Sang-Lin Han and Simon Sang Hoon Childs

Business-to-business sponsorship opportunities: Examining UPS’s functional congruence with the NCAA pp. 36-50

John A. Fortunato

The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance pp. 51-65

Kyong Ryul Koo, Sang Jin Kim and Kyung Hoon Kim

Achieving distribution equity through emotional functionalities and value-based bonding: An analysis with structural equation modeling pp. 66-88

Subhajit Bhattachary and Anurag Singh

The effect of the valence of word-of-mouth on consumers’ attitudes toward co-brands: The moderating roles of brand characteristics pp. 89-108

Jung Ok Jeon and Sunmee Baeck

Volume 25, issue 4, 2015

The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers pp. 295-313

Paramaporn Thaichon and Thu Nguyen Quach

An integrated hierarchical survey for a large-scale conjoint study for mobile phones pp. 314-337

Jong Seok Kim and So Young Sohn

An exploratory study of how a Korean chaebol's learning culture facilitates customer service pp. 338-357

Yang-Im Lee and Peter R.J. Trim

The BOP consumer's ethical evaluation of target marketing pp. 358-378

Shruti Gupta and Julie Pirsch

Influence of green self-identity, past environmental behaviour and income on Indian consumers' environmentally friendly behaviour pp. 379-395

Arpita Khare

Volume 25, issue 3, 2015

Sustainable Marketing in Asia and the World pp. 195-197

Juran Kim and Ralf Schellhase

Explaining consumer use of renewable energy: determinants and gender and age moderator effects pp. 198-215

Helena Martins Gonçalves and Adriana Viegas

Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong pp. 216-231

Ronnie Cheung, Mei Mei Lau and Aris Y.C. Lam

Drivers of green product adoption: the role of green perceived value, green trust and perceived quality pp. 232-245

Ronnie Cheung, Aris Y.C. Lam and Mei Mei Lau

Sustainability in social brand communities: influences on customer equity pp. 246-258

Juran Kim

Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science pp. 259-278

Arch G. Woodside

SNS users' para-social relationships with celebrities: social media effects on purchase intentions pp. 279-294

Hyojin Kim, Eunju Ko and Juran Kim

Volume 25, issue 2, 2015

Enhancing the experience of needs satisfaction through service engagement: A case of commercial fitness centers in Malaysia pp. 109-121

Derek Ong Lai Teik

How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand pp. 122-141

Heeju Chae, Eunju Ko and Jinghe Han

The differential effectiveness of scarcity message type on impulse buying: A cross-cultural study pp. 142-152

Eun Mi Lee, Jung Ok Jeon, Qin Li and Hyun Hee Park

Exteriorscape: Physical surroundings of a service outlet in a shopping mall pp. 153-166

Hyunjung Koo, Shinyoung Kim and Sunmee Choi

The influence of the philosophy of science on brand loyalty pp. 167-181

Sujin Song

Measures of perceived sustainability pp. 182-193

Juran Kim, Charles R. Taylor, Kyung Hoon Kim and Ki Hoon Lee

Volume 25, issue 1, 2015

From the Special Issue Editor pp. 1-4

C. Anthony Di Benedetto

Strategic, organizational and operational challenges of product innovation in emerging economies pp. 5-16

Muammer Ozer and Mumin Dayan

Consumer innovativeness: a domain-specific perspective of information acquisition and choice pp. 17-36

Wooyang Kim, James M. Hunt and Richard A. Lancioni

Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method pp. 37-48

Eunju Ko, Eunha Chun, Sangah Song and Pekka Mattila

A search for theoretical plurality in new product launch pp. 49-58

Roger Calantone and Francisco-Jose Molina-Castillo

What comes after postmodernism? Implications for marketers pp. 59-74

David J. Burns

From Apple to Omega: an analysis of brand placement in 2010 top-earning films pp. 75-90

Michael Devlin and Justin Combs

Antecedents and effects of customer-service employee attachments on customer-company identification and word-of-mouth: the case of Cheong in South Korea pp. 91-105

Seong Do Cho, Kyoungeun Kim and Daekwan Kim

2014 JGSMS Best Paper and Reviewer Awards pp. 106-107

C. Anthony Di Benedetto