Creating and writing effective research

Donald R. Lehmann

Journal of Global Scholars of Marketing Science, 2017, vol. 27, issue 3, 171-179

Abstract: A successful career as an academic researcher is generally driven by intrinsic interest, good taste in problem selection, careful execution (effort), and good communication. Different approaches have proven to be successful and different researchers are suited to different styles. Nonetheless, some general characteristics underlie much successful research. Importantly, unless a person is interested in a problem (and others are also), there is little chance the work will be completed and, if it is, it will have impact. Further, most successful research addresses a relevant problem and is analyzed and communicated in a straightforward way. Importantly, however, no single approach is best. Rather, each researcher is best off tailoring their approach to their own skills and interests.

Date: 2017
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DOI: 10.1080/21639159.2017.1318670

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