Journal of Global Scholars of Marketing Science

2007 - 2025

Current editor(s): Seong-Yeon Park

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Volume 31, issue 4, 2021

Correction pp. v-v

The Editors

The effect of materialism, satisfaction and trust upon attitudinal loyalty: The case of denims pp. 467-486

Pranay Verma

Investigating the influence of audiences’ movie-viewing motives on attitude towards brand placement in movies pp. 487-510

Gladys Stephen, Daniel Inbaraj, Anbuudayasankar S. P. and Poongkundran T.

The influence of consumers’ self-concept and perceived value on sustainable fashion pp. 511-525

Dayun Jeong and Eunju Ko

Consumer recognition of department store business category in Japan: Comparing consideration of store image to the shopping center pp. 526-542

Tetsuma Emmaru

Impact of brand personality traits on customer’s brand commitment (case study: NIVEA hygienic products) pp. 543-562

Ali Alikhani and Pooria Mokhtarian

Store brand vs. national brand prices: Willingness to pay ≠ willingness to accept pp. 563-579

Peter J. Boyle, E. Scott Lathrop and Hyoshin Kim

Does online shopping make people feel better? The therapeutic effect of online shopping on Korean female consumers’ mood, self-esteem, and self-efficacy: Based on the context of fashion product shopping pp. 580-597

Heejung Son and Jihyun Lee

Configurations of cognitive and affective responses forming customer attitudes toward a luxury brand pp. 598-613

Sooyun Kim, Sunmee Choi, Geebum Park and Yeonjoo Lee

Evaluating the complex impact of policy changes on tourism development: The case of Surakarta, Indonesia pp. 614-623

Aji Cahya Nusantara, Michael Volgger and Christof Pforr

Package appearance matter: Facial expression and Galvanic Skin Response analysis approach pp. 624-644

Nicolas Hamelin, Suchi Agrawal, Nitin Patwa, Lars-Erik Casper Ferm and Park Thaichon

Evaluating the effects of an online marketing program: The case of Mexico’s national tourism promotion board pp. 645-662

Oliver Cruz-Milán and Veysel Avsar

Commentary: Consumption experiences, customer value, subjective personal introspection, the photographic essay, and semiological/hermeneutic interpretation pp. 663-675

Morris B. Holbrook

Volume 31, issue 3, 2021

Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement pp. 255-259

Atul Parvatiyar

Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality pp. 260-272

Vanitha Swaminathan and Umut Kubat Dokumaci

How customer experience management reconciles strategy differences between East and West pp. 273-295

Ruth Bolton, Anders Gustafsson, Crina O. Tarasi and Lars Witell

It takes two to tango: Statistical modeling and machine learning pp. 296-317

V. Kumar and Mani Vannan

Fight or flight?: Understanding customer response to CRM tactics pp. 318-336

Andrew Baker and Naveen Donthu

Managerial levers of market-shaping strategies: An abductive inquiry pp. 337-353

Kaj Storbacka and Suvi Nenonen

Enabling organizational value-chain processes through network capability pp. 354-371

Thomas Ritter

The emergence and implications of Technologized Marketing pp. 372-391

Jürgen Kai-Uwe Brock

The function of innovation culture in the success of new services pp. 392-414

Nusser Raajpoot and Arun Sharma

Accessibility and availability: A cross-cultural study of shopper responses to online retail stock-outs pp. 415-432

Thomas Gruen and Daniel Corsten

The research impact of Dr. Jagdish Sheth pp. 433-436

Gerard J. Tellis and Seshadri Tirunillai

Business transparency and willingness to act environmentally conscious behavior: Applying the sustainable fashion evaluation system “Higg Index” pp. 437-452

Eunha Chun, Heerim Joung, Young Ju Lim and Eunju Ko

Digital service innovation, customer engagement, and customer equity in AR marketing pp. 453-466

Kyung Hoon Kim, Eunju Ko, Sang Jin Kim and Qi Jiang

Volume 31, issue 2, 2021

Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunities pp. 125-129

Sreedhar Madhavaram

The nature and origins of impactful research in marketing pp. 130-141

Shelby D. Hunt

Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more pp. 142-150

Rajan Varadarajan

Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing pp. 151-161

Scott J. Vitell

Hope for a stronger discipline of marketing pp. 162-177

Mark Peterson and Heejung Park

Applying the Hunt Vitell ethics model to artificial intelligence ethics pp. 178-188

O.C. Ferrell and Linda Ferrell

Re-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective pp. 189-199

Dennis B. Arnett, Mayukh Dass and Kshitij Bhoumik

Professor Shelby Hunt’s contributions to franchising: Revisiting forecasts and recommendations four decades later pp. 200-212

Vishag Badrinarayanan

Shelby D. Hunt’s legacy, the R-A theory of competition, and its perspective on the geographical indications (GIs) debate pp. 213-233

Pelin Bicen

The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline pp. 234-254

Sreedhar Madhavaram

Volume 31, issue 1, 2021

A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts pp. 1-9

Carlos Omar Trejo-Pech and Sharon Thach

Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration pp. 10-29

Alison Munsch

Born digital: Is there going to be a new culture of digital natives? pp. 30-48

Tomáš Kincl and P. Štrach

Benchmarking digital education programs on social entrepreneurship: what a digital program on social entrepreneurship can learn from other digital social entrepreneurship programs pp. 49-64

Erskin Blunck, E. Fetzer and J. M. Tilley

Thermal comfort – an intercultural comparison pp. 65-73

Iris Ramme and Tom Gillpatrick

A geo-cultural approach to the purchase decision of counterfeit luxury brands in China pp. 74-93

Jooho Kim and Sung-Joon Yoon

The effect of customer participation in service industry on encounter satisfaction by the development of relationship pp. 94-120

Jinwoo Ahn and Taeseok Rho

Chinese Abstracts: Journal of Global Scholars of Marketing Science, Volume 31, Issue 1 (2021) pp. 121-123

The Editors

Volume 30, issue 4, 2020

CSR and social entrepreneurship: Combining efforts towards sustainability pp. 335-343

Satyendra C. Pandey, Swati Panda, Scott Widmier and Eric Harvey

Sustaining customer engagement through social media brand communities pp. 344-357

Jen Riley

Follow the leader or go your own way: The use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding pp. 358-366

Marshal Chaifetz and Nicholas Pace Smith

The online environment’s adverse effect on the sustainability of the retail workforce pp. 367-379

Kendra L. Harris, Kimberly N. Harris, Aberdeen Leila Borders, D. Augustus Anderson and Deborah H. Lester

Doing well by doing good: Direct selling as a viable and sustainable source of income for base of the pyramid populations pp. 380-393

Scott Widmier, Lance Brouthers and Charles Ragland

Insights, challenges and recommendations for research on sustainability in marketing pp. 394-406

Paola Andrea Morales, Sheb True and R. Keith Tudor

Host and guest value co-creation and satisfaction in a shared economy: The case of Airbnb pp. 407-422

Park Thaichon, Jiraporn Surachartkumtonkun, Anubhuti Singhal and Artem Alabastro

Antecedents to high (low) performances by international technology ventures pp. 423-436

Rajan Nataraajan, Nelson Oly Ndubisi and Obaid Al–Shuridah

Principles of value creation in event tourism: Enhancing the competitiveness of regional clusters pp. 437-453

Chung-Shing Lee, Drew Martin, Pi-Feng Hsieh and Wan-Chen Yu

Women outperform men in collegiate sales competitions: Are women’s sales skills better than men’s? pp. 454-463

Scott A. Inks, Aberdeen Leila Borders, Deborah H. Lester and Terry W. Loe

Volume 30, issue 3, 2020

Sustainability challenges in marketing, sales, and other business practices: Introduction to a Journal of Global Scholars of Marketing Science special issue pp. 211-228

Aberdeen Leila Borders and Deborah H. Lester

Overcoming emotional exhaustion in a sales setting pp. 229-239

Lucy M. Matthews and Diane R. Edmondson

Sustainability, social marketing, veterinarians and United States veterans pp. 240-251

Yvette Lynne Bonaparte and Sharon D. White

The emerging market for “Delebs” (dead celebrities) - An ethics-based, sustainability analysis of key stakeholder positions pp. 252-273

Denver D’Rozario and Guang Yang

Business model innovation for sustainability: An investigation of consumers’ willingness to adopt product-service systems pp. 274-290

Setayesh Sattari, Anna Wessman and Leila Borders

Why build sustainable relationships with customers? - The effects of “Ambassador Program” pp. 291-303

Kei Aoki, R. Keith Tudor, Aberdeen Leila Borders and Deborah H. Lester

Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior pp. 304-318

Pınar Mataracı and Sema Kurtuluş

The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value pp. 319-333

Juran Kim

Volume 30, issue 2, 2020

Fit in cause-related marketing: An integrative retrospective pp. 105-114

John W. Pracejus, Qian (Claire) Deng, G. Douglas Olsen and Paul R. Messinger

Preventing brand name blunders in doing business across cultures: Theory and research pp. 115-146

David W. Pan, Alan J. Pan, Berna Mutlu and David Rylander

Religiosity and consumer decision making styles of young Indian Muslim consumers pp. 147-169

Tajamul Islam and Uma Chandrasekaran

Materialism and purchase-evoked happiness: A moderated mediation model of purchase type and purchase’s impact on self pp. 170-187

Jingyi Duan

Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement pp. 188-209

Jay Trivedi

Volume 30, issue 1, 2020

George P. Moschis tribute special issue: His philosophy and contributions (Part II) pp. 1-3

Anil Mathur

Explaining the link between materialism and life satisfaction: A life course study in Turkey pp. 4-17

Betul Balikcioglu and Zerrin Arslan

Gerontographics and consumer behavior in later life: Insights from the life course paradigm pp. 18-33

George P. Moschis, Anil Mathur and Thuckavadee Sthienrapapayut

Family life cycle and the life course paradigm: A four-country comparative study of consumer expenditures pp. 34-44

Randall Shannon, Thuckavadee Sthienrapapayut, George P. Moschis, Thorsten Teichert and Betul Balikcioglu

Using the life course approach to explain the onset and continuity of preventive health-care behaviors: A comparative study across four countries pp. 45-59

Anil Mathur, Preecha Yingwattanakul, Randall Shannon, Euehun Lee and Cristiane Pizzutti

Qualitative approaches to life course research: Linking life story to gift giving pp. 60-75

Yuko Minowa and Russell W. Belk

Natural disasters and the life course paradigm: The case of 2011 Japanese triple disaster pp. 76-87

Pakakorn Rakrachakarn and Florian Kohlbacher

The effects of life events on the development of materialism and compulsive consumption: a life course study in the United States and Hong Kong pp. 88-104

Andrew Baker and Kara Chan