Journal of Global Scholars of Marketing Science

2007 - 2025

Current editor(s): Seong-Yeon Park

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Volume 30, issue 4, 2020

CSR and social entrepreneurship: Combining efforts towards sustainability pp. 335-343

Satyendra C. Pandey, Swati Panda, Scott Widmier and Eric Harvey

Sustaining customer engagement through social media brand communities pp. 344-357

Jen Riley

Follow the leader or go your own way: The use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding pp. 358-366

Marshal Chaifetz and Nicholas Pace Smith

The online environment’s adverse effect on the sustainability of the retail workforce pp. 367-379

Kendra L. Harris, Kimberly N. Harris, Aberdeen Leila Borders, D. Augustus Anderson and Deborah H. Lester

Doing well by doing good: Direct selling as a viable and sustainable source of income for base of the pyramid populations pp. 380-393

Scott Widmier, Lance Brouthers and Charles Ragland

Insights, challenges and recommendations for research on sustainability in marketing pp. 394-406

Paola Andrea Morales, Sheb True and R. Keith Tudor

Host and guest value co-creation and satisfaction in a shared economy: The case of Airbnb pp. 407-422

Park Thaichon, Jiraporn Surachartkumtonkun, Anubhuti Singhal and Artem Alabastro

Antecedents to high (low) performances by international technology ventures pp. 423-436

Rajan Nataraajan, Nelson Oly Ndubisi and Obaid Al–Shuridah

Principles of value creation in event tourism: Enhancing the competitiveness of regional clusters pp. 437-453

Chung-Shing Lee, Drew Martin, Pi-Feng Hsieh and Wan-Chen Yu

Women outperform men in collegiate sales competitions: Are women’s sales skills better than men’s? pp. 454-463

Scott A. Inks, Aberdeen Leila Borders, Deborah H. Lester and Terry W. Loe

Volume 30, issue 3, 2020

Sustainability challenges in marketing, sales, and other business practices: Introduction to a Journal of Global Scholars of Marketing Science special issue pp. 211-228

Aberdeen Leila Borders and Deborah H. Lester

Overcoming emotional exhaustion in a sales setting pp. 229-239

Lucy M. Matthews and Diane R. Edmondson

Sustainability, social marketing, veterinarians and United States veterans pp. 240-251

Yvette Lynne Bonaparte and Sharon D. White

The emerging market for “Delebs” (dead celebrities) - An ethics-based, sustainability analysis of key stakeholder positions pp. 252-273

Denver D’Rozario and Guang Yang

Business model innovation for sustainability: An investigation of consumers’ willingness to adopt product-service systems pp. 274-290

Setayesh Sattari, Anna Wessman and Leila Borders

Why build sustainable relationships with customers? - The effects of “Ambassador Program” pp. 291-303

Kei Aoki, R. Keith Tudor, Aberdeen Leila Borders and Deborah H. Lester

Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior pp. 304-318

Pınar Mataracı and Sema Kurtuluş

The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value pp. 319-333

Juran Kim

Volume 30, issue 2, 2020

Fit in cause-related marketing: An integrative retrospective pp. 105-114

John W. Pracejus, Qian (Claire) Deng, G. Douglas Olsen and Paul R. Messinger

Preventing brand name blunders in doing business across cultures: Theory and research pp. 115-146

David W. Pan, Alan J. Pan, Berna Mutlu and David Rylander

Religiosity and consumer decision making styles of young Indian Muslim consumers pp. 147-169

Tajamul Islam and Uma Chandrasekaran

Materialism and purchase-evoked happiness: A moderated mediation model of purchase type and purchase’s impact on self pp. 170-187

Jingyi Duan

Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement pp. 188-209

Jay Trivedi

Volume 30, issue 1, 2020

George P. Moschis tribute special issue: His philosophy and contributions (Part II) pp. 1-3

Anil Mathur

Explaining the link between materialism and life satisfaction: A life course study in Turkey pp. 4-17

Betul Balikcioglu and Zerrin Arslan

Gerontographics and consumer behavior in later life: Insights from the life course paradigm pp. 18-33

George P. Moschis, Anil Mathur and Thuckavadee Sthienrapapayut

Family life cycle and the life course paradigm: A four-country comparative study of consumer expenditures pp. 34-44

Randall Shannon, Thuckavadee Sthienrapapayut, George P. Moschis, Thorsten Teichert and Betul Balikcioglu

Using the life course approach to explain the onset and continuity of preventive health-care behaviors: A comparative study across four countries pp. 45-59

Anil Mathur, Preecha Yingwattanakul, Randall Shannon, Euehun Lee and Cristiane Pizzutti

Qualitative approaches to life course research: Linking life story to gift giving pp. 60-75

Yuko Minowa and Russell W. Belk

Natural disasters and the life course paradigm: The case of 2011 Japanese triple disaster pp. 76-87

Pakakorn Rakrachakarn and Florian Kohlbacher

The effects of life events on the development of materialism and compulsive consumption: a life course study in the United States and Hong Kong pp. 88-104

Andrew Baker and Kara Chan

Volume 29, issue 4, 2019

George P. Moschis tribute special issue: His philosophy and contributions pp. 359-371

Anil Mathur

Paths to successful academic research: A life course perspective pp. 372-408

George P. Moschis

Application of the life course paradigm to the study of financial solvency and financial satisfaction in later life: A comparative study of American and Dutch elderly consumers pp. 409-422

Anil Mathur and Hans Kasper

Contextual influences on financial preparedness of middle-aged workers: A four-country comparative life course study pp. 423-439

Hans Kasper, Anil Mathur, Fon Sim Ong, Randall Shannon and Preecha Yingwattanakul

Reckless financial behaviors: An exploratory life course study of French and American consumers pp. 440-456

Sarah Benmoyal-Bouzaglo, George P. Moschis and Anil Mathur

Service innovations’ roles in long-term relationships with business customers pp. 457-469

Heeseok Woo, Kyung Hoon Kim, Sang Jin Kim and Huangzhang Wang

Volume 29, issue 3, 2019

Commentary essay on “blueprinting the service company – managing service processes efficiently” pp. 281-292

Sabine Fließ and Michael Kleinaltenkamp

Why do consumers use Facebook brand pages? A case study of a leading fast-food brand fan page in Egypt pp. 293-310

Hazem Rasheed Gaber, Ahmed Mousa Elsamadicy and Len Tiu Wright

Negative word of mouth about foreign lands: Dimensions of the shared discomforts narrated in travel blogs pp. 311-329

Yong Tang, Meiling Zhong, Hongyao Qin, Yuxuan Liu and Lingxiao Xiang

Personalized giving: Configurational approach in examining demographics, morality, and prosocial intentions pp. 330-342

Felix Septianto, Jake An and Bambang Soegianto

Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising pp. 343-357

Arch G. Woodside and Pedro Bernal Mir

Volume 29, issue 2, 2019

Correction pp. v-v

The Editors

Correction pp. vi-vi

The Editors

Consumer behavior in hospitality and tourism pp. 151-161

Saurabh Kumar Dixit, Kuan-Huei Lee and Poh Theng Loo

Visitors’ satisfaction from ecotourism in the protected area of the Indian Himalayan Region using importance–performance analysis pp. 162-179

Priya Bhalla and Prodyut Bhattacharya

How user-generated judgments of hotel attributes indicate guest satisfaction pp. 180-195

Sangeetha Gunasekar and Sooriya Sudhakar

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector pp. 196-217

Raouf Ahmad Rather, Shehnaz Tehseen, Murtaza Hassan Itoo and Shakir Hussain Parrey

Hotel’s best practices as strategic drivers for environmental sustainability and green marketing pp. 218-233

Chindu Chandran and Prodyut Bhattacharya

Evaluation of official destination website of Maharashtra state (India) from the customer perspectives pp. 234-247

Harshada Rajeev Satghare and Madhuri Sawant

Consumer engagement in village eco-tourism: A case of the cleanest village in Asia – Mawlynnong pp. 248-265

Neeraj Sharma and Bijoylaxmi Sarmah

Recycling on vacation: Does pro-environmental behavior change when consumers travel? pp. 266-280

Jason Oliver, Stefanie Benjamin and Hillary Leonard

Volume 29, issue 1, 2019

Sustainability by design: why firms and institutions do it pp. 1-6

Aberdeen Leila Borders and Deborah H. Lester

Sustainable outcomes of an experiential learning project in a principles of marketing course pp. 7-14

Yvette Lynne Bonaparte

The sustainability route to corporate legitimacy pp. 15-24

Jennifer Hutchins, Mona Sinha and Shiva Nandan

Is your business sustainable? A sentiment analysis of air passengers of top 10 US-based airlines pp. 25-41

Melek Meral Anitsal, Ismet Anitsal and Selin Anitsal

Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information pp. 42-50

Paul J. Costanzo and Cynthia P. Costanzo

Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers? pp. 51-62

Kei Aoki, Efua Obeng, Aberdeen Leila Borders and Deborah H. Lester

An exploratory study of retail sales employees’ service sabotage: Examining the impact of emotional exhaustion and organizational support pp. 63-77

Diane R. Edmondson, Lucy M. Matthews and Cheryl B. Ward

Using social media during the hiring process: A comparison between recruiters and job seekers pp. 78-87

Elizabeth C. Alexander, Deanna R. D. Mader and Fred H. Mader

The evolution of the sales process: Relationship selling versus “the Challenger Sale” pp. 88-98

Scott A. Inks, Ramon A. Avila and George Talbert

Showrooming: the effect of gender pp. 99-113

David J. Burns, Pola B. Gupta and Jennifer Hutchins

The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership pp. 114-128

William T. Neese, William Foxx and Dianne B. Eppler

Pedagogical strategy to improve qualification alignment of students to the demands of potential employers pp. 129-137

M. Judith Billups and Paula T. Morris

Attitudes and opinions regarding leadership qualities of marketing executives: A quantitative analysis pp. 138-150

Myles Bassell, Sonia Lambert and Hershey Friedman