EconPapers    
Economics at your fingertips  
 

Doing well by doing good: Direct selling as a viable and sustainable source of income for base of the pyramid populations

Scott Widmier, Lance Brouthers and Charles Ragland

Journal of Global Scholars of Marketing Science, 2020, vol. 30, issue 4, 380-393

Abstract: Previous research shows the direct selling system helping BOP populations in South Africa. We seek to extend this by examining if countries typified by large “base-of-the-pyramid” (BOP) are fertile ground for direct selling? Can direct sellers do well by doing good for BOP populations and the environment? Using data from a sample of 51 developed and developing countries representing over 90% of world GDP, we found that direct selling market penetration is positively related to gender inequality, income inequality, and less financial freedom. Implications for MNEs, as well as national and policy makers in subsistence markets are discussed.

Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/21639159.2020.1775492 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jgsmks:v:30:y:2020:i:4:p:380-393

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RGAM20

DOI: 10.1080/21639159.2020.1775492

Access Statistics for this article

Journal of Global Scholars of Marketing Science is currently edited by Seong-Yeon Park

More articles in Journal of Global Scholars of Marketing Science from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().

 
Page updated 2025-03-20
Handle: RePEc:taf:jgsmks:v:30:y:2020:i:4:p:380-393