EconPapers    
Economics at your fingertips  
 

Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing

Scott J. Vitell

Journal of Global Scholars of Marketing Science, 2021, vol. 31, issue 2, 151-161

Abstract: This article is a rendering of the contributions of a Marketing Legend, Shelby D. Hunt, in the field of macromarketing in general, and most specifically in the marketing ethics area. The article highlights the major contributions of Dr. Hunt in these areas, and also traces his role as one of the early founders in both fields while even still continuing to publish in both (roughly four decades later) up to the very present.

Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/21639159.2020.1785920 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jgsmks:v:31:y:2021:i:2:p:151-161

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RGAM20

DOI: 10.1080/21639159.2020.1785920

Access Statistics for this article

Journal of Global Scholars of Marketing Science is currently edited by Seong-Yeon Park

More articles in Journal of Global Scholars of Marketing Science from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().

 
Page updated 2025-03-20
Handle: RePEc:taf:jgsmks:v:31:y:2021:i:2:p:151-161