Antecedents to high (low) performances by international technology ventures

Rajan Nataraajan, Nelson Oly Ndubisi and Obaid Al–Shuridah

Journal of Global Scholars of Marketing Science, 2020, vol. 30, issue 4, 423-436

Abstract: Given that innovation can be critical to the survival of international technology ventures (ITVs), this study investigates the relationships among organizational learning, international marketing dynamism (IMD), and innovation performance in ITVs based in Dubai (UAE). Based on a review of extant literature, a questionnaire was developed and administered among these ITVs. The resulting data were analyzed using SmartPLS version 3. Of the nine hypothesized direct and indirect relationships, seven receive support. The results indicate that three of four hypothesized relationships between organizational learning dimensions and IMD were supported. The relationship between IMD and new product performance (innovation performance) was supported. Moreover, IMD mediates the relationship between three of four organizational learning dimensions and innovation performance. The findings and implications of this research are discussed, and conclusions are stated.

Date: 2020
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DOI: 10.1080/21639159.2020.1775493

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