Commentary: Consumption experiences, customer value, subjective personal introspection, the photographic essay, and semiological/hermeneutic interpretation

Morris B. Holbrook

Journal of Global Scholars of Marketing Science, 2021, vol. 31, issue 4, 663-675

Abstract: This commentary revisits an oft-cited paper published in the Journal of Business Research, reviews the themes contained therein, speculates on why the paper garnered more than the usual attention from marketing and consumer researchers, and offers some suggestions as to where the relevant issues and ideas might lead in the future.

Date: 2021
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DOI: 10.1080/21639159.2020.1808822

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