Sustainability challenges in marketing, sales, and other business practices: Introduction to a Journal of Global Scholars of Marketing Science special issue
Aberdeen Leila Borders and
Deborah H. Lester
Journal of Global Scholars of Marketing Science, 2020, vol. 30, issue 3, 211-228
Abstract:
This introduction reviews some of the sustaining insights in marketing, sales, and other business practices during the unprecedented world pandemic of 2020. We take a look at sustainability in academia as well. A brief summary of each of the articles that follow appears. This article extends a note of appreciation to members of the editorial board and production staff for this special issue and to Arch Woodside, editor in chief.
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:taf:jgsmks:v:30:y:2020:i:3:p:211-228
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DOI: 10.1080/21639159.2020.1778916
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Journal of Global Scholars of Marketing Science is currently edited by Seong-Yeon Park
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