Sustainability challenges in marketing, sales, and other business practices: Introduction to a Journal of Global Scholars of Marketing Science special issue

Aberdeen Leila Borders and Deborah H. Lester

Journal of Global Scholars of Marketing Science, 2020, vol. 30, issue 3, 211-228

Abstract: This introduction reviews some of the sustaining insights in marketing, sales, and other business practices during the unprecedented world pandemic of 2020. We take a look at sustainability in academia as well. A brief summary of each of the articles that follow appears. This article extends a note of appreciation to members of the editorial board and production staff for this special issue and to Arch Woodside, editor in chief.

Date: 2020
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DOI: 10.1080/21639159.2020.1778916

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Journal of Global Scholars of Marketing Science is currently edited by Seong-Yeon Park

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