Journal of Global Scholars of Marketing Science

2007 - 2025

Current editor(s): Seong-Yeon Park

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Volume 28, issue 4, 2018

Conceptual framing of virtuality and virtual consumption research pp. 305-319

Mann Zhang and Nikhilesh Dholakia

Assessing destination image via social network analysis: the case of the “Coastal Uncorked Wine and Food Festival” pp. 320-336

Bomi Kang, L. Taylor Damonte, Young-Jae Kim and Eun-Joo Cha

Public or private products? The impact of cause-related marketing and product conspicuity on consumer response on social networking sites pp. 337-357

Jungin Choi, Yoon Hi Sung and Chang-Hoan Cho

Reflections on “assessing tourist behavioral intentions through perceived service quality and customer satisfaction” pp. 358-362

Elisa Alén

Building brand awareness: The role of celebrity endorsement in advertisements pp. 363-384

Rehenuma Rahman

Volume 28, issue 3, 2018

Voices of the Fisher King: Narratives of older travellers’ religious journeys pp. 221-238

Anna Irimias, Ariel Mitev and Gábor Michalkó

Morphing anthropomorphism: An update pp. 239-247

Russell Belk and Maria Kniazeva

Consumers’ inferences: Self-deception and self-efficacy pp. 248-256

Jean-Charles Chebat

Acculturation to the global consumer culture: Ten years after and agenda for the next decade pp. 257-271

Mark Cleveland

Reflections on “Statistical Power and Structural Equation Models in Business Research” pp. 272-277

Shaun McQuitty

Reflections on “the sources of management innovation” Mol & Birkinshaw, 2009 pp. 278-281

Michael J. Mol

Hedonic and utilitarian shopping goals: a decade later pp. 282-290

Eileen Bridges

Customer engagement: Developing an innovative research that has scholarly impact pp. 291-303

Roderick J. Brodie and Biljana Juric

Volume 28, issue 2, 2018

Forecasting methods and principles: Evidence-based checklists pp. 103-159

J. Armstrong and Kesten Green

The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin pp. 160-165

Francesca Checchinato, Marta Disegna and Tiziano Vescovi

Social-cultural-psychological perspectives on future word-of-mouth research pp. 166-174

Sung-Joon Yoon

Social dimension of sustainability: From community to social capital pp. 175-181

Juran Kim

The effect of servicescape of exhibition and convention facilities in Korea and China on service orientation, job satisfaction, and organizational commitment pp. 182-196

Hee Kyung Nho, Souphinh Vongphachanh and SangHee Cho

Self-congruity theory in consumer behavior: A little history pp. 197-207

M. Joseph Sirgy

Following up the article “Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments” by Loureiro, Koo, and Ribeiro pp. 208-213

Sandra Maria Correia Loureiro and Dong-Mo Koo

Revisiting cultures’ consequences in international marketing studies pp. 214-220

Ana Maria Soares

Volume 28, issue 1, 2018

The philosophy of science foundations of marketing research: For scientific realism and the inductive realist models of theory status and generation pp. 1-32

Shelby D. Hunt

Launch activities and timing in new product development pp. 33-41

Roger J. Calantone, Anthony Di Benedetto and Gaia Rubera

Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies pp. 42-51

Keith B. Murray

Deepening how cultural capital structures consumption of the performing arts pp. 52-67

Marylouise Caldwell and Paul Conrad Henry

Enhancing customers’ positive responses: Applying sensory marketing to the hotel website pp. 68-85

Seonjeong (Ally) Lee, Miyoung Jeong and Haemoon Oh

Reflections on ethical issues in marketing management: An empirical examination pp. 86-95

Lawrence B. Chonko and Shelby D. Hunt

Technology driven experiences from mobile direct to virtual reality pp. 96-102

Juran Kim, Seungmook Kang and Charles R. Taylor

Volume 27, issue 4, 2017

The reverse model of repositioning: A case study of the Howard Johnson hotel chain in China pp. 227-242

Lianping Ren, Po-Ju Chen, Jinlin Zhao and Peilai Wang

Cultural memories, discursive gaps, and tourism promotion: A framework for applied research pp. 243-257

Marcelo G. Oliveira, Maria do Carmo Leal, Maria Isabel Roque, Maria João Forte, Sara Rodrigues de Sousa and Antónia Correia

“Systematic Combining”: An approach to case research pp. 258-269

Anna Dubois and Lars-Erik Gadde

A strategic approach to self-branding pp. 270-311

Joel R. Evans

Stories in the making: Celebrating people and places pp. 312-318

Ana Raquel Fernandes

Combining visual and textual data for assessing destination image: Lake tourism example pp. 319-339

Ana Isabel Rodrigues, Antónia Correia and Metin Kozak

Volume 27, issue 3, 2017

Thoughts on “‘We’ or ‘Me’ consumer goods” five years later pp. 165-170

David Ackerman and Christina Chung

Creating and writing effective research pp. 171-179

Donald R. Lehmann

Reflections on “Word-of-mouth effects on short-term and long-term product judgments” pp. 180-183

M. Paula Fitzgerald

Consumer innovativeness and international consumer behavior: Comments and extensions pp. 184-194

Wooyang Kim, C. Anthony Di Benedetto and James M. Hunt

Commenting on “Atmospheric affect … gaining share of customer” pp. 195-200

Barry J. Babin, Jill P. Attaway and Kevin W. James

Relationship marketing and service: An update pp. 201-208

Christian Grönroos

To sponsor or not to sponsor: Transgressions are unequally detrimental pp. 209-225

Joseph W. Chang

Erratum pp. 226-226

The Editors

Volume 27, issue 2, 2017

Consumer and societal credit card tensions and rights: A foundational model of paradoxes and resolutions pp. 79-92

Paul Conrad Henry and Marylouise Caldwell

A study of the authenticity of traditional cultural products: focus on Korean, Chinese, and Japanese consumers pp. 93-110

Seulgi Lee, Eunju Ko, Heeju Chae and Chieko Minami

Negative emotion and purchase behavior following social exclusion pp. 111-122

Ji-Yeon Park

Aviation customers’ journey, who cares? Managing customer experiences with customer relationship management strategy: Insight into Nigerian customers’ perspectives pp. 123-135

Andy Fred Wali and N. Gladson Nwokah

Iconic art infusion in luxury retail strategies: Unveiling the potential pp. 136-147

Giovanni Pino, Gianluigi Guido and Rajan Nataraajan

A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics pp. 148-164

Momoko Fujita, Paul Harrigan and Geoffrey Soutar

Volume 27, issue 1, 2017

Releasing the death-grip of null hypothesis statistical testing ( <.05): Applying complexity theory and somewhat precise outcome testing (SPOT) pp. 1-15

Arch G. Woodside

The interplay of brand sound meaning and brand origin on new high-tech product evaluation pp. 16-30

Sangwon Lee

The impact of self-construal and self-concept clarity on socially motivated consumption: The moderating role of materialism pp. 31-45

Senay Sabah

Getting my tat on … and off: Consumer explanation of tattoos’ roles in presentation-of-self in everyday life pp. 46-59

Linda Jane Coleman, Lauren E. Cote, Jian Gu and Victoria Nicolau

Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segment pp. 60-77

Trang P. Tran, Bich Khanh Ngoc Ho, Truc Quang Le and Hung Trong Hoang