Journal of Global Scholars of Marketing Science

2007 - 2025

Current editor(s): Seong-Yeon Park

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Volume 29, issue 4, 2019

George P. Moschis tribute special issue: His philosophy and contributions pp. 359-371

Anil Mathur

Paths to successful academic research: A life course perspective pp. 372-408

George P. Moschis

Application of the life course paradigm to the study of financial solvency and financial satisfaction in later life: A comparative study of American and Dutch elderly consumers pp. 409-422

Anil Mathur and Hans Kasper

Contextual influences on financial preparedness of middle-aged workers: A four-country comparative life course study pp. 423-439

Hans Kasper, Anil Mathur, Fon Sim Ong, Randall Shannon and Preecha Yingwattanakul

Reckless financial behaviors: An exploratory life course study of French and American consumers pp. 440-456

Sarah Benmoyal-Bouzaglo, George P. Moschis and Anil Mathur

Service innovations’ roles in long-term relationships with business customers pp. 457-469

Heeseok Woo, Kyung Hoon Kim, Sang Jin Kim and Huangzhang Wang

Volume 29, issue 3, 2019

Commentary essay on “blueprinting the service company – managing service processes efficiently” pp. 281-292

Sabine Fließ and Michael Kleinaltenkamp

Why do consumers use Facebook brand pages? A case study of a leading fast-food brand fan page in Egypt pp. 293-310

Hazem Rasheed Gaber, Ahmed Mousa Elsamadicy and Len Tiu Wright

Negative word of mouth about foreign lands: Dimensions of the shared discomforts narrated in travel blogs pp. 311-329

Yong Tang, Meiling Zhong, Hongyao Qin, Yuxuan Liu and Lingxiao Xiang

Personalized giving: Configurational approach in examining demographics, morality, and prosocial intentions pp. 330-342

Felix Septianto, Jake An and Bambang Soegianto

Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising pp. 343-357

Arch G. Woodside and Pedro Bernal Mir

Volume 29, issue 2, 2019

Correction pp. v-v

The Editors

Correction pp. vi-vi

The Editors

Consumer behavior in hospitality and tourism pp. 151-161

Saurabh Kumar Dixit, Kuan-Huei Lee and Poh Theng Loo

Visitors’ satisfaction from ecotourism in the protected area of the Indian Himalayan Region using importance–performance analysis pp. 162-179

Priya Bhalla and Prodyut Bhattacharya

How user-generated judgments of hotel attributes indicate guest satisfaction pp. 180-195

Sangeetha Gunasekar and Sooriya Sudhakar

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector pp. 196-217

Raouf Ahmad Rather, Shehnaz Tehseen, Murtaza Hassan Itoo and Shakir Hussain Parrey

Hotel’s best practices as strategic drivers for environmental sustainability and green marketing pp. 218-233

Chindu Chandran and Prodyut Bhattacharya

Evaluation of official destination website of Maharashtra state (India) from the customer perspectives pp. 234-247

Harshada Rajeev Satghare and Madhuri Sawant

Consumer engagement in village eco-tourism: A case of the cleanest village in Asia – Mawlynnong pp. 248-265

Neeraj Sharma and Bijoylaxmi Sarmah

Recycling on vacation: Does pro-environmental behavior change when consumers travel? pp. 266-280

Jason Oliver, Stefanie Benjamin and Hillary Leonard

Volume 29, issue 1, 2019

Sustainability by design: why firms and institutions do it pp. 1-6

Aberdeen Leila Borders and Deborah H. Lester

Sustainable outcomes of an experiential learning project in a principles of marketing course pp. 7-14

Yvette Lynne Bonaparte

The sustainability route to corporate legitimacy pp. 15-24

Jennifer Hutchins, Mona Sinha and Shiva Nandan

Is your business sustainable? A sentiment analysis of air passengers of top 10 US-based airlines pp. 25-41

Melek Meral Anitsal, Ismet Anitsal and Selin Anitsal

Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information pp. 42-50

Paul J. Costanzo and Cynthia P. Costanzo

Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers? pp. 51-62

Kei Aoki, Efua Obeng, Aberdeen Leila Borders and Deborah H. Lester

An exploratory study of retail sales employees’ service sabotage: Examining the impact of emotional exhaustion and organizational support pp. 63-77

Diane R. Edmondson, Lucy M. Matthews and Cheryl B. Ward

Using social media during the hiring process: A comparison between recruiters and job seekers pp. 78-87

Elizabeth C. Alexander, Deanna R. D. Mader and Fred H. Mader

The evolution of the sales process: Relationship selling versus “the Challenger Sale” pp. 88-98

Scott A. Inks, Ramon A. Avila and George Talbert

Showrooming: the effect of gender pp. 99-113

David J. Burns, Pola B. Gupta and Jennifer Hutchins

The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership pp. 114-128

William T. Neese, William Foxx and Dianne B. Eppler

Pedagogical strategy to improve qualification alignment of students to the demands of potential employers pp. 129-137

M. Judith Billups and Paula T. Morris

Attitudes and opinions regarding leadership qualities of marketing executives: A quantitative analysis pp. 138-150

Myles Bassell, Sonia Lambert and Hershey Friedman

Volume 28, issue 4, 2018

Conceptual framing of virtuality and virtual consumption research pp. 305-319

Mann Zhang and Nikhilesh Dholakia

Assessing destination image via social network analysis: the case of the “Coastal Uncorked Wine and Food Festival” pp. 320-336

Bomi Kang, L. Taylor Damonte, Young-Jae Kim and Eun-Joo Cha

Public or private products? The impact of cause-related marketing and product conspicuity on consumer response on social networking sites pp. 337-357

Jungin Choi, Yoon Hi Sung and Chang-Hoan Cho

Reflections on “assessing tourist behavioral intentions through perceived service quality and customer satisfaction” pp. 358-362

Elisa Alén

Building brand awareness: The role of celebrity endorsement in advertisements pp. 363-384

Rehenuma Rahman

Volume 28, issue 3, 2018

Voices of the Fisher King: Narratives of older travellers’ religious journeys pp. 221-238

Anna Irimias, Ariel Mitev and Gábor Michalkó

Morphing anthropomorphism: An update pp. 239-247

Russell Belk and Maria Kniazeva

Consumers’ inferences: Self-deception and self-efficacy pp. 248-256

Jean-Charles Chebat

Acculturation to the global consumer culture: Ten years after and agenda for the next decade pp. 257-271

Mark Cleveland

Reflections on “Statistical Power and Structural Equation Models in Business Research” pp. 272-277

Shaun McQuitty

Reflections on “the sources of management innovation” Mol & Birkinshaw, 2009 pp. 278-281

Michael J. Mol

Hedonic and utilitarian shopping goals: a decade later pp. 282-290

Eileen Bridges

Customer engagement: Developing an innovative research that has scholarly impact pp. 291-303

Roderick J. Brodie and Biljana Juric

Volume 28, issue 2, 2018

Forecasting methods and principles: Evidence-based checklists pp. 103-159

J. Armstrong and Kesten Green

The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin pp. 160-165

Francesca Checchinato, Marta Disegna and Tiziano Vescovi

Social-cultural-psychological perspectives on future word-of-mouth research pp. 166-174

Sung-Joon Yoon

Social dimension of sustainability: From community to social capital pp. 175-181

Juran Kim

The effect of servicescape of exhibition and convention facilities in Korea and China on service orientation, job satisfaction, and organizational commitment pp. 182-196

Hee Kyung Nho, Souphinh Vongphachanh and SangHee Cho

Self-congruity theory in consumer behavior: A little history pp. 197-207

M. Joseph Sirgy

Following up the article “Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments” by Loureiro, Koo, and Ribeiro pp. 208-213

Sandra Maria Correia Loureiro and Dong-Mo Koo

Revisiting cultures’ consequences in international marketing studies pp. 214-220

Ana Maria Soares

Volume 28, issue 1, 2018

The philosophy of science foundations of marketing research: For scientific realism and the inductive realist models of theory status and generation pp. 1-32

Shelby D. Hunt

Launch activities and timing in new product development pp. 33-41

Roger J. Calantone, Anthony Di Benedetto and Gaia Rubera

Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies pp. 42-51

Keith B. Murray

Deepening how cultural capital structures consumption of the performing arts pp. 52-67

Marylouise Caldwell and Paul Conrad Henry

Enhancing customers’ positive responses: Applying sensory marketing to the hotel website pp. 68-85

Seonjeong (Ally) Lee, Miyoung Jeong and Haemoon Oh

Reflections on ethical issues in marketing management: An empirical examination pp. 86-95

Lawrence B. Chonko and Shelby D. Hunt

Technology driven experiences from mobile direct to virtual reality pp. 96-102

Juran Kim, Seungmook Kang and Charles R. Taylor