George P. Moschis tribute special issue: His philosophy and contributions

Anil Mathur

Journal of Global Scholars of Marketing Science, 2019, vol. 29, issue 4, 359-371

Abstract: In this article, I first discuss Moschis’ contributions to marketing in three main areas of consumer behavior: consumer socialization, older consumer behavior, and life course research. Next, I present and comment on the basic characteristics of his work: multi-theoretical, programmatic, and collaborative. Finally, I briefly present the gist of the contribution that is made by each of the articles included in the first part of this two-part special issue that have as foundation his work in the area of life course research.

Date: 2019
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DOI: 10.1080/21639159.2019.1613914

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