Attitudes and opinions regarding leadership qualities of marketing executives: A quantitative analysis

Myles Bassell, Sonia Lambert and Hershey Friedman

Journal of Global Scholars of Marketing Science, 2019, vol. 29, issue 1, 138-150

Abstract: In this research study, students at a large urban university completed our questionnaire regarding leadership. The student’s opinions regarding leadership qualities are consistent with our literature review. Marketing leaders need to be creative, global thinkers, with integrity who can create innovative learning organizations, encourage diversity, and ensure employees are engaged in meaningful work that achieves sustainability and results in a competitive advantage.

Date: 2019
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DOI: 10.1080/21639159.2018.1555440

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