Journal of Global Scholars of Marketing Science

2007 - 2025

Current editor(s): Seong-Yeon Park

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Volume 33, issue 4, 2023

The effect of luxury brands’ sustainable fashion marketing types on authenticity, brand attitude, and purchase intention pp. 497-512

Hojae Lee, Eunju Ko and Sanghoon Lee

Temporary love: A love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness pp. 513-535

Aarti Saini, Muhammad Kashif and Silvia Platania

Learning to be consumers of “smart” retail channels: The baby boomer experience pp. 536-560

Zachary Robichaud and Hong Yu

Influences of symbolic capital on destination brand equity pp. 561-576

Juran Kim and Joonheui Bae

Impact of video product presentation and scarcity claim on mobile-based impulse buying pp. 577-601

Priyanka Gupta, Sanjeev Prashar, Chandan Parsad and Tata Sai Vijay

Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective pp. 602-625

Anand Jhawar, Duraipandian Israel and Prashant Kumar

The dark side of surge pricing and the mitigating role of information disclosure pp. 626-645

Ashok Bhattarai, Maryam Farhang, Mavis T. Adjei, Jose L. Saavedra Torres and Ash Zaad

Volume 33, issue 3, 2023

Luxury product and brand purchasing behavior: A conceptual perspective pp. 327-331

Antonia Correia and Metin Kozak

How do customers respond to external store environment? Analyzing the new luxury segment pp. 332-348

Francesco Raggiotto, Michela C. Mason, Andrea Moretti and Adriano Paggiaro

Mapping the most competitive journals in advertising research. A bibliometric analysis in a 25-year period pp. 349-381

Leslier Valenzuela-Fernández, Ignacio Munoz Quezada and José M. Merigo

Selling the value: Perceptions of value from key stakeholders in university sales centers pp. 382-401

Matthew M. Lastner, Lisa L. Scribner and Mark J. Pelletier

So, you want to start a sales center? An organizational learning approach to sales center formation and growth pp. 402-428

Cindy B. Rippé, Shannon Cummins and Olivia J. DeGeorge

Teaching Integrated Digital Prospecting in the advanced sales course pp. 429-443

J. James Fyles and Bonnie S. Guy

Elucidating strategic patterns from target customers using multi-stage RFM analysis pp. 444-474

Manojit Chattopadhyay, Subrata Kumar Mitra and Parikshit Charan

The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR) pp. 475-494

Abdul Ghaffar, Tahir Islam, Tomas Kincl, Abdul Hakeem and Anshuman Sharma

Correction pp. 495-495

The Editors

Volume 33, issue 2, 2023

Diffusion of moral behavior on a collaborative consumption platform: Dual mechanisms of deindividuation and self-presentation pp. 167-185

Joonheui Bae and Kyung Hoon Kim

Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions pp. 186-209

Nilesh Arora, Sanjeev Prashar, T. Sai Vijay and Chandan Parsad

Consumers’ acceptance of social commerce during COVID-19 lockdown pp. 210-230

Zaryab Sheikh, Abdul Ghaffar, Tahir Islam and Altaf Ahmed Sheikh

Influencing students into sales careers through a speed selling event pp. 231-247

Lucy M. Matthews and Diane R. Edmondson

Are structural equation models theories and does it matter? pp. 248-263

David Trafimow, Michael R. Hyman and Alena Kostyk

Demystifying the green purchasing behavior of young consumers: Moderating role of green skepticism pp. 264-284

S. M. Fatah Uddin, Mohammed Naved Khan, Mohd Nishat Faisal and Mohd Danish Kirmani

Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis pp. 285-311

Raouf Ahmad Rather, Shakir Hussain Parrey, Rafia Gulzar and Shakeel Ul Rehman

Haute couture-to-table? A study of luxury fashion-brand restaurants/Cafés pp. 312-325

Chihchien Chen, Esther L. Kim and Markus Schuckert

Volume 33, issue 1, 2023

Marketing in the metaverse: Moving forward – What’s next? pp. 1-10

Isaac Cheah and Anwar Sadat Shimul

Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor pp. 11-30

André Riani Costa Perinotto, Janaina Cavalcante Farias Camarço, Solano De Souza Braga and Marina Furtado Gonçalves

The strange bedfellows of packaging cues and religiosity pp. 31-44

Abou Bakar, Hiba Khan, Noor Hazarina Hashim and Richard Lee

Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry pp. 45-69

Hung-Che Wu, Ya-Yuan Chang and Tsung-Pao Wu

Collaborative consumption participation intentions: A cross-cultural study of Indian and U.S. consumers pp. 70-89

B. Yasanthi Perera, Pia A. Albinsson, Lubna Nafees and Lucy Matthews

Tangible and intangible quality cues in service advertising: A construal level theory perspective pp. 90-106

Utkarsh

Does CSR influence sustained competitive advantage and behavioral outcomes? An empirical study in the hospitality sector pp. 107-132

Tahir Islam, Mumtaz Khan, Abdul Ghaffar, Ying Wang, Muhammad Shujaat Mubarik, Imtiaz Haider Ali, Zubair Ali Shahid, Mahmood Rehmani and Anshuman Sharma

Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity pp. 133-153

Chai Lee Goi, Fayrene Yew Leh Chieng and Mei Teh Goi

An exploratory study on the perceived agility by consumers in luxury brand omni-channel pp. 154-166

Sang-Chul Son, Joonheui Bae and Kyung Hoon Kim

Volume 32, issue 4, 2022

Do perceptions of switching costs vary across customers’ household purchase decision roles? pp. 511-529

Goitom Tesfom

Consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others: The role of self-construal pp. 530-553

Zhe Zhang and Xinyi Liu

Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display pp. 554-578

Van Chien Duong, Billy Sung, Matthew Barber, Emma Regolini and Min Teah

Essential item purchases during COVID-19: A cluster analysis of psychographic traits pp. 579-600

Pearlyn Ng, Xuan Quach, Omar H Fares, Myuri Mohan and Seung Hwan (Mark) Lee

Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying pp. 601-626

Komal Shamim and Tahir Islam

How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic: The moderating role of perceived benefit pp. 627-644

Kim Dung Tran and Lobel Trong Thuy Tran

The effect of B2B service experience on repurchase intention: Focus on roles of organizational agility and customer knowledge sharing pp. 645-659

Seochul Jang, Joonheui Bae and Kyung Hoon Kim

Volume 32, issue 3, 2022

Managing eWOM for hotel performance pp. 331-350

Shane Mathews, Catherine Prentice, Alice Tsou, Clinton Weeks, Lisa Tam and Edwina Luck

Personal marketing and the recruitment and selection process: Hiring attributes and particularities in tourism and hospitality pp. 351-371

Sérgio Dominique-Ferreira, Benilda Queirós Rodrigues and Rui José Braga

Systematic literature review on emotional intelligence and conflict management pp. 372-397

Michael Aswin Winardi, Catherine Prentice and Scott Weaven

Hotel service convergence innovation pp. 398-414

Meiyun Li, Aaron Hsiao, Emily Jintao Ma and Shang-Jen Li

Online knowledge sharing capability of young employees: An empirical study pp. 415-433

Tuyet-Mai Nguyen and Marie-Louise Fry

A systematic literature review of AI in the sharing economy pp. 434-451

Ying Chen, Catherine Prentice, Scott Weaven and Aaron Hsiao

Design and development of a digital platform for seasonal jobs: Improving the hiring process pp. 452-469

Nuno Martins, Sérgio Dominique-Ferreira and Cátia Lopes

Role and effect of traditional markets: The internationally awarded case of Barcelos pp. 470-492

Sérgio Dominique-Ferreira, Rui José Braga and Benilda Queirós Rodrigues

Bridging tourism, architecture, and sustainability: Design and development of an app for contemporary architecture built in Portugal pp. 493-510

Nuno Martins, Sérgio Dominique-Ferreira and Carla Pinheiro

Volume 32, issue 2, 2022

Ethnic bias and design factors impact response rates of online travel surveys pp. 129-144

Bing Pan, Wayne W. Smith, Stephen W. Litvin, Yulan Yuan and Arch Woodside

Cross-cultural comparisons of popular YouTube ads: A content analysis of YouTube video ads in the U.S. and South Korea pp. 145-161

Chang-Won Choi

Diagnostic analysis of US fashion brand’s Bangladeshi outsourcing pp. 162-179

H. M. Rakib Ul Hasan, Mijeong Noh and Adah Ward Randolph

Chief marketing officers and firm performance: A multinational perspective on the value relevance of the chief marketer pp. 180-197

Atanas Nikolov, Plamen Peev and Mihail Miletkov

The adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literature pp. 198-221

Rouxelle De Villiers, Pornchanoke Tipgomut and Alexandra Claudia Hess

Antecedents to green apparel purchase behavior of Indian consumers pp. 222-251

Arpita Khare and Pradeep Kautish

The relationship between sponsorship objectives and sport team reputation among sponsor companies: An exploratory study focusing on sponsors of a Japanese professional women’s volleyball club pp. 252-268

Shohei Takamatsu

Consumer response tendency and its implications for satisfaction and recommendation intention pp. 269-284

Takumi Kato

Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective pp. 285-312

Thilini Chathurika Gamage, Kayhan Tajeddini and Omid Tajeddini

Habitual mobile shopping behavior in China and Vietnam—applying complexity theory via fsQCA pp. 313-329

Miao Miao

Volume 32, issue 1, 2022

Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS) pp. 1-15

Po-Ju Chen, Lianping Ren, Xiangping Li and Fiona X. Yang

Promoting game-based e-Learning through urban tourism scenario game from the evaluation of knowledge-attitude-usability effectiveness pp. 16-35

Chung-Shing Chan, Chan Yat-Hang and Fong Tsz Heung Agnes

Value co-creation through corporate social responsibility in a typical controversial industry: Evidence from Macao pp. 36-53

Jieqi Guan, Sandy Hou in Sio and Carlos Noronha

Leading the sharing economy: An exploration on how perceived value affecting customers’ satisfaction and willingness to pay by using DiDi pp. 54-76

Huijun Yang and Lantian Xia

Profiling trusted information sources for Chinese tourists traveling to Pacific SIDS pp. 77-96

Chloe K. H. Lau, Jun Huang, Sandra Y. P. Feng and Hanqin Qiu

Food and tourist experiences: Insights from Macau pp. 97-113

Sandeep Basnyat and I Tong Elvi Ho

Acupuncture as a new cultural tourism product in Greater Bay Area – Stakeholders’ perspectives pp. 114-128

Chan Wai Hung Wilco, Jim Luo, Carol Zhang and Andy Kuo