Journal of Global Scholars of Marketing Science

2007 - 2025

Current editor(s): Seong-Yeon Park

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Volume 32, issue 4, 2022

Do perceptions of switching costs vary across customers’ household purchase decision roles? pp. 511-529

Goitom Tesfom

Consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others: The role of self-construal pp. 530-553

Zhe Zhang and Xinyi Liu

Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display pp. 554-578

Van Chien Duong, Billy Sung, Matthew Barber, Emma Regolini and Min Teah

Essential item purchases during COVID-19: A cluster analysis of psychographic traits pp. 579-600

Pearlyn Ng, Xuan Quach, Omar H Fares, Myuri Mohan and Seung Hwan (Mark) Lee

Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying pp. 601-626

Komal Shamim and Tahir Islam

How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic: The moderating role of perceived benefit pp. 627-644

Kim Dung Tran and Lobel Trong Thuy Tran

The effect of B2B service experience on repurchase intention: Focus on roles of organizational agility and customer knowledge sharing pp. 645-659

Seochul Jang, Joonheui Bae and Kyung Hoon Kim

Volume 32, issue 3, 2022

Managing eWOM for hotel performance pp. 331-350

Shane Mathews, Catherine Prentice, Alice Tsou, Clinton Weeks, Lisa Tam and Edwina Luck

Personal marketing and the recruitment and selection process: Hiring attributes and particularities in tourism and hospitality pp. 351-371

Sérgio Dominique-Ferreira, Benilda Queirós Rodrigues and Rui José Braga

Systematic literature review on emotional intelligence and conflict management pp. 372-397

Michael Aswin Winardi, Catherine Prentice and Scott Weaven

Hotel service convergence innovation pp. 398-414

Meiyun Li, Aaron Hsiao, Emily Jintao Ma and Shang-Jen Li

Online knowledge sharing capability of young employees: An empirical study pp. 415-433

Tuyet-Mai Nguyen and Marie-Louise Fry

A systematic literature review of AI in the sharing economy pp. 434-451

Ying Chen, Catherine Prentice, Scott Weaven and Aaron Hsiao

Design and development of a digital platform for seasonal jobs: Improving the hiring process pp. 452-469

Nuno Martins, Sérgio Dominique-Ferreira and Cátia Lopes

Role and effect of traditional markets: The internationally awarded case of Barcelos pp. 470-492

Sérgio Dominique-Ferreira, Rui José Braga and Benilda Queirós Rodrigues

Bridging tourism, architecture, and sustainability: Design and development of an app for contemporary architecture built in Portugal pp. 493-510

Nuno Martins, Sérgio Dominique-Ferreira and Carla Pinheiro

Volume 32, issue 2, 2022

Ethnic bias and design factors impact response rates of online travel surveys pp. 129-144

Bing Pan, Wayne W. Smith, Stephen W. Litvin, Yulan Yuan and Arch Woodside

Cross-cultural comparisons of popular YouTube ads: A content analysis of YouTube video ads in the U.S. and South Korea pp. 145-161

Chang-Won Choi

Diagnostic analysis of US fashion brand’s Bangladeshi outsourcing pp. 162-179

H. M. Rakib Ul Hasan, Mijeong Noh and Adah Ward Randolph

Chief marketing officers and firm performance: A multinational perspective on the value relevance of the chief marketer pp. 180-197

Atanas Nikolov, Plamen Peev and Mihail Miletkov

The adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literature pp. 198-221

Rouxelle De Villiers, Pornchanoke Tipgomut and Alexandra Claudia Hess

Antecedents to green apparel purchase behavior of Indian consumers pp. 222-251

Arpita Khare and Pradeep Kautish

The relationship between sponsorship objectives and sport team reputation among sponsor companies: An exploratory study focusing on sponsors of a Japanese professional women’s volleyball club pp. 252-268

Shohei Takamatsu

Consumer response tendency and its implications for satisfaction and recommendation intention pp. 269-284

Takumi Kato

Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective pp. 285-312

Thilini Chathurika Gamage, Kayhan Tajeddini and Omid Tajeddini

Habitual mobile shopping behavior in China and Vietnam—applying complexity theory via fsQCA pp. 313-329

Miao Miao

Volume 32, issue 1, 2022

Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS) pp. 1-15

Po-Ju Chen, Lianping Ren, Xiangping Li and Fiona X. Yang

Promoting game-based e-Learning through urban tourism scenario game from the evaluation of knowledge-attitude-usability effectiveness pp. 16-35

Chung-Shing Chan, Chan Yat-Hang and Fong Tsz Heung Agnes

Value co-creation through corporate social responsibility in a typical controversial industry: Evidence from Macao pp. 36-53

Jieqi Guan, Sandy Hou in Sio and Carlos Noronha

Leading the sharing economy: An exploration on how perceived value affecting customers’ satisfaction and willingness to pay by using DiDi pp. 54-76

Huijun Yang and Lantian Xia

Profiling trusted information sources for Chinese tourists traveling to Pacific SIDS pp. 77-96

Chloe K. H. Lau, Jun Huang, Sandra Y. P. Feng and Hanqin Qiu

Food and tourist experiences: Insights from Macau pp. 97-113

Sandeep Basnyat and I Tong Elvi Ho

Acupuncture as a new cultural tourism product in Greater Bay Area – Stakeholders’ perspectives pp. 114-128

Chan Wai Hung Wilco, Jim Luo, Carol Zhang and Andy Kuo

Volume 31, issue 4, 2021

Correction pp. v-v

The Editors

The effect of materialism, satisfaction and trust upon attitudinal loyalty: The case of denims pp. 467-486

Pranay Verma

Investigating the influence of audiences’ movie-viewing motives on attitude towards brand placement in movies pp. 487-510

Gladys Stephen, Daniel Inbaraj, Anbuudayasankar S. P. and Poongkundran T.

The influence of consumers’ self-concept and perceived value on sustainable fashion pp. 511-525

Dayun Jeong and Eunju Ko

Consumer recognition of department store business category in Japan: Comparing consideration of store image to the shopping center pp. 526-542

Tetsuma Emmaru

Impact of brand personality traits on customer’s brand commitment (case study: NIVEA hygienic products) pp. 543-562

Ali Alikhani and Pooria Mokhtarian

Store brand vs. national brand prices: Willingness to pay ≠ willingness to accept pp. 563-579

Peter J. Boyle, E. Scott Lathrop and Hyoshin Kim

Does online shopping make people feel better? The therapeutic effect of online shopping on Korean female consumers’ mood, self-esteem, and self-efficacy: Based on the context of fashion product shopping pp. 580-597

Heejung Son and Jihyun Lee

Configurations of cognitive and affective responses forming customer attitudes toward a luxury brand pp. 598-613

Sooyun Kim, Sunmee Choi, Geebum Park and Yeonjoo Lee

Evaluating the complex impact of policy changes on tourism development: The case of Surakarta, Indonesia pp. 614-623

Aji Cahya Nusantara, Michael Volgger and Christof Pforr

Package appearance matter: Facial expression and Galvanic Skin Response analysis approach pp. 624-644

Nicolas Hamelin, Suchi Agrawal, Nitin Patwa, Lars-Erik Casper Ferm and Park Thaichon

Evaluating the effects of an online marketing program: The case of Mexico’s national tourism promotion board pp. 645-662

Oliver Cruz-Milán and Veysel Avsar

Commentary: Consumption experiences, customer value, subjective personal introspection, the photographic essay, and semiological/hermeneutic interpretation pp. 663-675

Morris B. Holbrook

Volume 31, issue 3, 2021

Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement pp. 255-259

Atul Parvatiyar

Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality pp. 260-272

Vanitha Swaminathan and Umut Kubat Dokumaci

How customer experience management reconciles strategy differences between East and West pp. 273-295

Ruth Bolton, Anders Gustafsson, Crina O. Tarasi and Lars Witell

It takes two to tango: Statistical modeling and machine learning pp. 296-317

V. Kumar and Mani Vannan

Fight or flight?: Understanding customer response to CRM tactics pp. 318-336

Andrew Baker and Naveen Donthu

Managerial levers of market-shaping strategies: An abductive inquiry pp. 337-353

Kaj Storbacka and Suvi Nenonen

Enabling organizational value-chain processes through network capability pp. 354-371

Thomas Ritter

The emergence and implications of Technologized Marketing pp. 372-391

Jürgen Kai-Uwe Brock

The function of innovation culture in the success of new services pp. 392-414

Nusser Raajpoot and Arun Sharma

Accessibility and availability: A cross-cultural study of shopper responses to online retail stock-outs pp. 415-432

Thomas Gruen and Daniel Corsten

The research impact of Dr. Jagdish Sheth pp. 433-436

Gerard J. Tellis and Seshadri Tirunillai

Business transparency and willingness to act environmentally conscious behavior: Applying the sustainable fashion evaluation system “Higg Index” pp. 437-452

Eunha Chun, Heerim Joung, Young Ju Lim and Eunju Ko

Digital service innovation, customer engagement, and customer equity in AR marketing pp. 453-466

Kyung Hoon Kim, Eunju Ko, Sang Jin Kim and Qi Jiang

Volume 31, issue 2, 2021

Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunities pp. 125-129

Sreedhar Madhavaram

The nature and origins of impactful research in marketing pp. 130-141

Shelby D. Hunt

Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more pp. 142-150

Rajan Varadarajan

Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing pp. 151-161

Scott J. Vitell

Hope for a stronger discipline of marketing pp. 162-177

Mark Peterson and Heejung Park

Applying the Hunt Vitell ethics model to artificial intelligence ethics pp. 178-188

O.C. Ferrell and Linda Ferrell

Re-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective pp. 189-199

Dennis B. Arnett, Mayukh Dass and Kshitij Bhoumik

Professor Shelby Hunt’s contributions to franchising: Revisiting forecasts and recommendations four decades later pp. 200-212

Vishag Badrinarayanan

Shelby D. Hunt’s legacy, the R-A theory of competition, and its perspective on the geographical indications (GIs) debate pp. 213-233

Pelin Bicen

The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline pp. 234-254

Sreedhar Madhavaram

Volume 31, issue 1, 2021

A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts pp. 1-9

Carlos Omar Trejo-Pech and Sharon Thach

Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration pp. 10-29

Alison Munsch

Born digital: Is there going to be a new culture of digital natives? pp. 30-48

Tomáš Kincl and P. Štrach

Benchmarking digital education programs on social entrepreneurship: what a digital program on social entrepreneurship can learn from other digital social entrepreneurship programs pp. 49-64

Erskin Blunck, E. Fetzer and J. M. Tilley

Thermal comfort – an intercultural comparison pp. 65-73

Iris Ramme and Tom Gillpatrick

A geo-cultural approach to the purchase decision of counterfeit luxury brands in China pp. 74-93

Jooho Kim and Sung-Joon Yoon

The effect of customer participation in service industry on encounter satisfaction by the development of relationship pp. 94-120

Jinwoo Ahn and Taeseok Rho

Chinese Abstracts: Journal of Global Scholars of Marketing Science, Volume 31, Issue 1 (2021) pp. 121-123

The Editors