EconPapers    
Economics at your fingertips  
 

Chief marketing officers and firm performance: A multinational perspective on the value relevance of the chief marketer

Atanas Nikolov, Plamen Peev and Mihail Miletkov

Journal of Global Scholars of Marketing Science, 2022, vol. 32, issue 2, 180-197

Abstract: The authors examine the effect of the presence of a chief marketing officer (CMO) in the top management team on firm performance and explore the performance implications of the CMO function worldwide by using a data set of publicly traded companies from 93 countries from all continents. The article draws on upper echelons theory and the structure-conduct-performance (SCP) literature and focuses on the differences in performance across public companies contingent on corporate organizational structure complexity, uncertainty avoidance, and the degree of firm globalization. The findings show evidence of a positive effect of CMO presence in the worldwide sample, as well as nuanced pathways of impact, mainly through the effects of organizational structure complexity and country level uncertainty avoidance on the value relevance of the CMO in the corporation.

Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/21639159.2020.1808830 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jgsmks:v:32:y:2022:i:2:p:180-197

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RGAM20

DOI: 10.1080/21639159.2020.1808830

Access Statistics for this article

Journal of Global Scholars of Marketing Science is currently edited by Seong-Yeon Park

More articles in Journal of Global Scholars of Marketing Science from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().

 
Page updated 2025-03-20
Handle: RePEc:taf:jgsmks:v:32:y:2022:i:2:p:180-197