Chief marketing officers and firm performance: A multinational perspective on the value relevance of the chief marketer
Atanas Nikolov,
Plamen Peev and
Mihail Miletkov
Journal of Global Scholars of Marketing Science, 2022, vol. 32, issue 2, 180-197
Abstract:
The authors examine the effect of the presence of a chief marketing officer (CMO) in the top management team on firm performance and explore the performance implications of the CMO function worldwide by using a data set of publicly traded companies from 93 countries from all continents. The article draws on upper echelons theory and the structure-conduct-performance (SCP) literature and focuses on the differences in performance across public companies contingent on corporate organizational structure complexity, uncertainty avoidance, and the degree of firm globalization. The findings show evidence of a positive effect of CMO presence in the worldwide sample, as well as nuanced pathways of impact, mainly through the effects of organizational structure complexity and country level uncertainty avoidance on the value relevance of the CMO in the corporation.
Date: 2022
References: Add references at CitEc
Citations:
Downloads: (external link)
http://hdl.handle.net/10.1080/21639159.2020.1808830 (text/html)
Access to full text is restricted to subscribers.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:taf:jgsmks:v:32:y:2022:i:2:p:180-197
Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RGAM20
DOI: 10.1080/21639159.2020.1808830
Access Statistics for this article
Journal of Global Scholars of Marketing Science is currently edited by Seong-Yeon Park
More articles in Journal of Global Scholars of Marketing Science from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().