Journal of Global Scholars of Marketing Science

2007 - 2025

Current editor(s): Seong-Yeon Park

From Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 22, issue 4, 2012

Editorial Board pp. ebi1-ebi3

The Editors

Volume 20, issue 2, 2010

Organizational Buying Behavior in an Interdependent World pp. 110-122

Yoram Wind and Robert J. Thomas

Investigating the Moderating Impact of Hedonism on Online Consumer Behavior pp. 123-134

Ebrahim Mazaheri, Marie-Odile Richard and Michel Laroche

The Impact of Collective Guilt on the Preference for Japanese Products pp. 135-148

Amro A. Maher, Anusorn Singhapakdi, Hyun-Soo Park and Seigyoung Auh

The Effects of Price Salience on Consumer Perception and Purchase Intentions pp. 149-163

David Martin-Consuegea, Angel Millan, Estrella Diaz and Eunju Ko

It Doesn't Taste the same from Someone Else's Plate: The Influence of Culture in Interpersonal Retail Service Evaluations pp. 164-172

Nathalie Spielmann and Juran Kim

International Success the Second Time Around: A Case Study pp. 173-178

Mary Catherine Colley and Brandie Gatlin

Media Habits of Sensation Seekers pp. 179-187

Alisha Blakeney, Casey Findley, Donald R. Self, Rhea Ingram and Tony Garrett

Assessing the Damage: An Exploratory Examination of Electronic Word of Mouth pp. 188-198

Venessa Martin Funches, William Foxx, Eun Joo Park and Eun Young Kim

Seeking a Better Place: Sustainability in the CPG Industry pp. 199-207

Molly Inhofe Rapert, Christopher Newman, Seong-Yeon Park and Eun Mi Lee

Surrogate Internet Shopping Malls: The Effects of Consumers' Perceived Risk and Product Evaluations on Country-of-Buying-Origin Image pp. 208-218

Hyunjoung Lee, Sohyoun Shin and Sanguk Kim

The Mediating Effect of Experiential Value on Customers' Perceived Value of Digital Content: China's Anti-virus Program Market pp. 219-230

Weiwei Jia and Saebum Kim

Volume 17, issue 2, 2007

State of Mind in the Flow 4-Channel Model and Play pp. 1-29

손 준 상 and Jun-Sang Sohn

The Effects of Environmental Dynamism on Supply Chain Commitment in the High-tech Industry: The Roles of Flexibility and Dependence pp. 31-54

김상덕, 지성구, Sang Deok Kim and Seong Goo Ji

The Effects of Evaluation Attributes of Cultural Tourism Festivals on Satisfaction and Behavioral Intention pp. 55-73

김 정 훈 and Jung-Hoon Kim

The Impact of Reference Groups and Product Familiarity on Indian Consumers' Product Purchases pp. 75-97

Jong Pil Yu, Payal Kaishap Dutta and Dawn Thorndike Pysarchik

The Effect of Displaying Products in Their Usage Context - A Field Experimental Investigation pp. 99-110

Claus Ebster, Udo Wagner and Cora Auzinger

Measuring Consumer-Brand Relationship Quality pp. 111-131

강병수, 김병재, 신종칠, Myung Soo Kang, Byoung Jai Kim and Jong Chil Shin