Journal of Global Scholars of Marketing Science

2007 - 2025

Current editor(s): Seong-Yeon Park

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Volume 23, issue 4, 2013

Creativity and passion between global branding and country of origin roots pp. 357-360

Gaetano Aiello, Raffaele Donvito and Tiziano Vescovi

Modeling links between the decision-making process and luxury brand attachment: An international comparison pp. 361-378

Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Priscilla Chan, Junji Tsuchiya, Irina Skorobogatykh, Bart Weitz, Hyunjoo Oh and Rahul Singh

Creative networks in Florence and Paris: empirical results on project networks pp. 379-393

Raffaele Donvito, Gaetano Aiello and Silvia Ranfagni

Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance pp. 394-408

Elena Cedrola and Loretta Battaglia

Does country of origin affect brand associations? The case of Italian brands in China pp. 409-421

Francesca Checchinato, Marta Disegna and Tiziano Vescovi

Managing favorable product-country match in international markets: The case of "Made in Gessi" pp. 422-434

Michela Matarazzo and Riccardo Resciniti

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments pp. 435-459

Sandra Maria Correia Loureiro, Dong-Mo Koo and Lara Ribeiro

What's going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers pp. 460-472

Seong-Yeon Park and Yeu-Jin Kang

Volume 23, issue 3, 2013

Bridging Asia and the world in marketing competitiveness: introduction to the special issue pp. 227-230

Juran Kim

Suppliers' capability factors affecting manufacturer commitment, opportunism, and supplier performance pp. 231-244

Junyean Moon and Surinder Tikoo

Environmental orientation in going green: A qualitative approach to consumer psychology and sociocultural factors of green consumption pp. 245-262

Hyun Ju Lee and Seong-Yeon Park

Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands pp. 263-281

Eun Young Kim and Kyungae Park

Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications pp. 282-296

Juran Kim, Ki Hoon Lee and Charles R. Taylor

Which content types increase participation in fashion social platforms? pp. 297-313

Eunju Ko, Eunha Chun, Sangah Song and Kyung Hoon Kim

An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies pp. 314-337

Yang-Im Lee and Peter R.J. Trim

Building bridges between professionals - expectations and outcomes of participation in professional communities pp. 338-355

Elina Koivisto, Pekka Mattila and Anna Hänninen

Volume 23, issue 2, 2013

When customers create the ad and sell it - a value network approach pp. 127-143

Christofer Pihl

Customer contact employees' commitment to extra-role customer service: the effect of internal service quality perception pp. 144-158

Sunmee Choi, Jihyun Baek and Hayoung Kang

Effects of technology readiness on prosumer attitude and eWOM pp. 159-174

Sang-Lin Han, Hyunseok Song and Jerry J. Han

Identifying the direct mail-prone consumer pp. 175-195

Peter S.H. Leeflang, Penny N. Spring, Jenny Van Doorn and Tom Wansbeek

Generative mechanisms in project marketing - an agenda for inquiry pp. 196-212

Jaakko Aspara, Joel Hietanen, Pekka Mattila, Antti Sihvonen and Henrikki Tikkanen

Effects of a perceived brand crisis on product evaluation and purchase intention: the moderating roles of brand credibility and brand attachment pp. 213-226

Seong-Yeon Park and Seung Wha Lee

Volume 23, issue 1, 2013

Sport marketing and media research: contributions from the global network of scholars in sport management pp. 1-7

Kihan Kim and Jeffrey James

The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violent sports media pp. 8-22

Dae Hee Kwak and Stephen R. McDaniel

Measuring the advertising efficiency of the top US sports advertisers pp. 23-40

Natalie Brown and Yunjae Cheong

Factors influencing college students' choice of a charity sport event pp. 41-54

Doyeon Won, Meungguk Park and Young-joo Lee

Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisements pp. 55-71

Choonghoon Lim, Woo-Young Lee and Paul M. Pedersen

The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors pp. 72-91

Eunha Chun, Jane Ko, Jieun Lee and Eunju Ko

Segmenting sport video gamers by motivation: a cluster analysis pp. 92-108

Yongjae Kim and Soojin Kim

Reaching the audience: new communication technology practices in college sports public relations pp. 109-126

Joseph H. Moore and Anne Carlson

Volume 22, issue 4, 2012

Editorial Board pp. ebi1-ebi3

The Editors

Volume 20, issue 2, 2010

Organizational Buying Behavior in an Interdependent World pp. 110-122

Yoram Wind and Robert J. Thomas

Investigating the Moderating Impact of Hedonism on Online Consumer Behavior pp. 123-134

Ebrahim Mazaheri, Marie-Odile Richard and Michel Laroche

The Impact of Collective Guilt on the Preference for Japanese Products pp. 135-148

Amro A. Maher, Anusorn Singhapakdi, Hyun-Soo Park and Seigyoung Auh

The Effects of Price Salience on Consumer Perception and Purchase Intentions pp. 149-163

David Martin-Consuegea, Angel Millan, Estrella Diaz and Eunju Ko

It Doesn't Taste the same from Someone Else's Plate: The Influence of Culture in Interpersonal Retail Service Evaluations pp. 164-172

Nathalie Spielmann and Juran Kim

International Success the Second Time Around: A Case Study pp. 173-178

Mary Catherine Colley and Brandie Gatlin

Media Habits of Sensation Seekers pp. 179-187

Alisha Blakeney, Casey Findley, Donald R. Self, Rhea Ingram and Tony Garrett

Assessing the Damage: An Exploratory Examination of Electronic Word of Mouth pp. 188-198

Venessa Martin Funches, William Foxx, Eun Joo Park and Eun Young Kim

Seeking a Better Place: Sustainability in the CPG Industry pp. 199-207

Molly Inhofe Rapert, Christopher Newman, Seong-Yeon Park and Eun Mi Lee

Surrogate Internet Shopping Malls: The Effects of Consumers' Perceived Risk and Product Evaluations on Country-of-Buying-Origin Image pp. 208-218

Hyunjoung Lee, Sohyoun Shin and Sanguk Kim

The Mediating Effect of Experiential Value on Customers' Perceived Value of Digital Content: China's Anti-virus Program Market pp. 219-230

Weiwei Jia and Saebum Kim

Volume 17, issue 2, 2007

State of Mind in the Flow 4-Channel Model and Play pp. 1-29

손 준 상 and Jun-Sang Sohn

The Effects of Environmental Dynamism on Supply Chain Commitment in the High-tech Industry: The Roles of Flexibility and Dependence pp. 31-54

김상덕, 지성구, Sang Deok Kim and Seong Goo Ji

The Effects of Evaluation Attributes of Cultural Tourism Festivals on Satisfaction and Behavioral Intention pp. 55-73

김 정 훈 and Jung-Hoon Kim

The Impact of Reference Groups and Product Familiarity on Indian Consumers' Product Purchases pp. 75-97

Jong Pil Yu, Payal Kaishap Dutta and Dawn Thorndike Pysarchik

The Effect of Displaying Products in Their Usage Context - A Field Experimental Investigation pp. 99-110

Claus Ebster, Udo Wagner and Cora Auzinger

Measuring Consumer-Brand Relationship Quality pp. 111-131

강병수, 김병재, 신종칠, Myung Soo Kang, Byoung Jai Kim and Jong Chil Shin