Pedagogical strategy to improve qualification alignment of students to the demands of potential employers

M. Judith Billups and Paula T. Morris

Journal of Global Scholars of Marketing Science, 2019, vol. 29, issue 1, 129-137

Abstract: Bridging the gap between skills potential employers are seeking and skills graduates possess is relevant to Marketing Educators as they constantly search for strategies to improve the professional preparation they provide their undergraduate students. This research addresses this gap by providing one pedagogical strategy for use by educators. Researchers and Practitioners alike can benefit from and build on this research by continuing to search for and study additional strategies that may continue to bridge and eventually close the gap between skills sought and those possessed by students.

Date: 2019
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DOI: 10.1080/21639159.2019.1565414

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