Commenting on “Atmospheric affect … gaining share of customer”

Barry J. Babin, Jill P. Attaway and Kevin W. James

Journal of Global Scholars of Marketing Science, 2017, vol. 27, issue 3, 195-200

Abstract: In the year 2000, the Journal of Business Research (JBR) published “Atmospheric affect as a tool for creating value and gaining share of customer” by Babin and Attaway. Along with the help of reviewers and the audience at a prestigious retailing symposium hosted by Jean-Charles Chebat in Montreal a year or so earlier, the authors put together a contribution that appears to have stood the test of time. Through the past five years, the article continues to see nearly 100 citations annually. The comments presented here try to offer some thoughts on what makes this particular JBR article successful.

Date: 2017
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DOI: 10.1080/21639159.2017.1318667

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