AbsolutelyBest ham to Pocatello, Idaho, USA: Arrival delay in customer’s order

Arch G. Woodside

Journal of Global Scholars of Marketing Science, 2016, vol. 26, issue 4, 337-340

Abstract: A customer goes online at a firm’s (AbsolutelyBest) website and orders a 9-lb ham to be delivered to their daughter’s home in Pocatello, Idaho, on 29 December. The customer pays extra for two-day delivery service. The ham fails to arrive on the 29 December due date. The customer asks for a credit on service not received. Bad weather hit most of the US on 28 December. What should the firm do?

Date: 2016
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DOI: 10.1080/21639159.2016.1207855

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