Combining visual and textual data for assessing destination image: Lake tourism example
Ana Isabel Rodrigues,
Antónia Correia and
Metin Kozak
Journal of Global Scholars of Marketing Science, 2017, vol. 27, issue 4, 319-339
Abstract:
Lake-destination areas are highly favoured places for tourists due to their aquatic environment as well as areas’ rich surrounding regions. Existing literature on marketing lake-destination marketing lacks insights to identify the main image attributes driving visitors and understanding the lake tourism concept. The present study examines textual and pictorial data to generate image variables about Alqueva Lake, Portugal, the largest manmade lake in Europe. Results provide insights to characterize the potential of lake-destinations and to develop a final list of variables specifically related to this destination type. The aim is also to help those involved in marketing the Alqueva Lake as a destination to identify and propose an adequate strategy.
Date: 2017
References: View complete reference list from CitEc
Citations:
Downloads: (external link)
http://hdl.handle.net/10.1080/21639159.2017.1360147 (text/html)
Access to full text is restricted to subscribers.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:taf:jgsmks:v:27:y:2017:i:4:p:319-339
Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RGAM20
DOI: 10.1080/21639159.2017.1360147
Access Statistics for this article
Journal of Global Scholars of Marketing Science is currently edited by Seong-Yeon Park
More articles in Journal of Global Scholars of Marketing Science from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().