Exteriorscape: Physical surroundings of a service outlet in a shopping mall
Hyunjung Koo,
Shinyoung Kim and
Sunmee Choi
Journal of Global Scholars of Marketing Science, 2015, vol. 25, issue 2, 153-166
Abstract:
While the physical elements inside service outlets have been actively researched, the physical surroundings outside the outlet have received limited attention. This study explores the critical factors of physical surroundings of a service outlet in a clustered context such as a shopping mall, and their customer effect. Specifically, the concept of "exteriorscape" is proposed, its components are identified theoretically and validated empirically and, finally, their direct and indirect customer effects are empirically examined. Academically, this study contributes by extending the scope of research on physical elements of a service outlet from inside to outside the service delivery site. Managerially, this study contributes by revealing the importance of managing physical elements surrounding a service outlet and by proposing the critical physical elements surrounding the service outlet.
Date: 2015
References: View complete reference list from CitEc
Citations:
Downloads: (external link)
http://hdl.handle.net/10.1080/21639159.2015.1012813 (text/html)
Access to full text is restricted to subscribers.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:taf:jgsmks:v:25:y:2015:i:2:p:153-166
Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RGAM20
DOI: 10.1080/21639159.2015.1012813
Access Statistics for this article
Journal of Global Scholars of Marketing Science is currently edited by Seong-Yeon Park
More articles in Journal of Global Scholars of Marketing Science from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().