Rebuilding a blighted port into a recreational and tourism-friendly waterfront: the post-earthquake recovery of the Port of San Francisco

Taotao Bi-Matsui

Journal of Global Scholars of Marketing Science, 2014, vol. 24, issue 2, 148-159

Abstract: This paper examines the process by which the city of San Francisco revitalized its long-dilapidated waterfront during its recovery from the Loma Prieta earthquake. Informant interviews, previous literature, and census data are used to study the planning process and the effects of development plans and projects. We find that three factors contributed to the success of the recovery of San Francisco's port: the city (1) established participatory planning before the earthquake and thus adopted an already agreed-upon approach to planning in the recovery phase, (2) prioritized public benefits in public-private partnerships, and (3) reinforced the identity of the city through recovery. The recovery process shows that successful post-disaster recovery requires extensive public discussion to generate creative thinking, flexibility, goodwill, and leadership to build consensus and implement plans.

Date: 2014
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DOI: 10.1080/21639159.2014.883866

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