Strategic, organizational and operational challenges of product innovation in emerging economies

Muammer Ozer and Mumin Dayan

Journal of Global Scholars of Marketing Science, 2015, vol. 25, issue 1, 5-16

Abstract: Although there are several studies highlighting the best new product development (NPD) practices of Western firms, we know very little about NPD practices in emerging economies, which are widely expected to play an important role in the world's economic growth in the years to come. In particular, we focus here on the United Arab Emirates (UAE), which is an important gateway to the Middle East and Africa. Understanding NPD practices in the UAE will be helpful not only for firms in the UAE seeking to improve their NPD but also for Western firms interested in engaging in NPD in that region, in order for them to know what to expect from their potential partners from the UAE and how to align their NPD practices with those of their partners in that region. This paper presents a survey study highlighting major strategic, organizational and operational aspects of the NPD practices of firms in the UAE and identifying related challenges.

Date: 2015
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DOI: 10.1080/21639159.2014.980040

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