The Power of Media and Changes in Discriminatory Behavior Among Employers

Magnus Carlsson and Dan-Olof Rooth

Journal of Media Economics, 2012, vol. 25, issue 2, 98-108

Abstract: This study analyzes whether news media coverage of discrimination testing in the labor market leads to a lower degree of ethnic discrimination in hiring. To this end, unique data is used that relates an exogenous shock, in the form of extensive media coverage of discrimination testing, to data on employers' actual discriminatory behavior collected in 2 field experiments. The results reveal no sign of employers changing their hiring practices after the media coverage.

Date: 2012
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DOI: 10.1080/08997764.2012.676583

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