The Value of the Internet as Entertainment in Five European Countries

Smaranda Pantea and Bertin Martens

Journal of Media Economics, 2016, vol. 29, issue 1, 16-30

Abstract: We estimate the value of leisure online by applying Goolsbee and Klenow (2006) method to Nielsen Clickstream dataset, which covers the clickstream of more than 12,000 internet users in France, Germany, Italy, Spain and United Kingdom, in 2011. We find that the equivalent variation of welfare from leisure online for the average internet user was between 524 and 785 euros per year. At country level, it amounted to between 18 and 44 billion euros.

Date: 2016
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DOI: 10.1080/08997764.2015.1131701

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