Disentangling Bias and Variance in Election Polls

Houshmand Shirani-Mehr, David Rothschild, Sharad Goel and Andrew Gelman

Journal of the American Statistical Association, 2018, vol. 113, issue 522, 607-614

Abstract: It is well known among researchers and practitioners that election polls suffer from a variety of sampling and nonsampling errors, often collectively referred to as total survey error. Reported margins of error typically only capture sampling variability, and in particular, generally ignore nonsampling errors in defining the target population (e.g., errors due to uncertainty in who will vote). Here, we empirically analyze 4221 polls for 608 state-level presidential, senatorial, and gubernatorial elections between 1998 and 2014, all of which were conducted during the final three weeks of the campaigns. Comparing to the actual election outcomes, we find that average survey error as measured by root mean square error is approximately 3.5 percentage points, about twice as large as that implied by most reported margins of error. We decompose survey error into election-level bias and variance terms. We find that average absolute election-level bias is about 2 percentage points, indicating that polls for a given election often share a common component of error. This shared error may stem from the fact that polling organizations often face similar difficulties in reaching various subgroups of the population, and that they rely on similar screening rules when estimating who will vote. We also find that average election-level variance is higher than implied by simple random sampling, in part because polling organizations often use complex sampling designs and adjustment procedures. We conclude by discussing how these results help explain polling failures in the 2016 U.S. presidential election, and offer recommendations to improve polling practice.

Date: 2018
References: Add references at CitEc
Citations: View citations in EconPapers (13)

Downloads: (external link)
http://hdl.handle.net/10.1080/01621459.2018.1448823 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jnlasa:v:113:y:2018:i:522:p:607-614

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/UASA20

DOI: 10.1080/01621459.2018.1448823

Access Statistics for this article

Journal of the American Statistical Association is currently edited by Xuming He, Jun Liu, Joseph Ibrahim and Alyson Wilson

More articles in Journal of the American Statistical Association from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().