Health and finance: exploring the parallels between health care delivery and professional financial planning

Patrick Parnaby

Journal of Risk Research, 2011, vol. 14, issue 10, 1191-1205

Abstract: This article compares the role of risk and uncertainty discourse across two rather disparate areas of expertise: personal financial planning and health care delivery. On the basis of 42 semi-structured interviews and eight recorded meetings between planners and their clients, as well as a comprehensive review of extant health literature, it is argued that three points of convergence -- the discursive management of uncertainty, the temporalization of risk, and the use of images -- offer a modicum of certainty which functions ultimately to legitimize expertise and facilitate courses of remedial action while simultaneously assuaging laypeople's existential anxieties. The article concludes with a number of reflections on the importance of agency and trust.

Date: 2011
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DOI: 10.1080/13669877.2011.587887

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