The framing effect of negation frames

Shuguang Yao, Yanhua Wang, Jiaxi Peng and Lei Song

Journal of Risk Research, 2018, vol. 21, issue 6, 800-808

Abstract: The current study explores the effect of negation frames on risky decision-making. Frames created with negation verbs, such as ‘not be saved’ rather than ‘die,’ are called negation frames. The results suggested that the effect of negation frames on decision-making is not significant. However, people tend to code negation frames differently. If negation frames are coded positively, people prefer a conservative option, whereas if negation frames are coded negatively, people prefer a risky option. Even in the same frame, this coding difference can result in decision-making differences. The findings of this study extend the meaning of the framing effect.

Date: 2018
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DOI: 10.1080/13669877.2017.1281335

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