Balancing the art and science of risk: case study of meteorology experts’ own perceived sense of credibility for risk communication

Shital A. Thekdi, Violet T. Ho and Jim Duncan

Journal of Risk Research, 2025, vol. 28, issue 6, 628-648

Abstract: The credibility and perceived credibility of critical safety-related information are essential for communities, and that information can encounter skepticism. Despite conducting high-quality risk science, risk analysts’ credibility can be questioned in ways that can influence the analyst’s own perceived sense of credibility. This paper investigates the balance between conducting high-quality risk science with communicating the scientific findings with credibility, which in turn can impact the risk analyst’s own sense of credibility and professional responsibilities. The investigation is based on in-depth interviews with thirteen professional meteorologists with extensive experience working with quantitative weather models, engaging in critical communication with the public during weather emergencies, and building trust and relationships with stakeholders in social, professional, and social media settings. This paper identifies five main themes that represent significant hurdles for risk analysts in their concurrent pursuit of high-quality risk science and effective outreach with stakeholders. We then explore the implications of those themes on future needs and concerns for risk science practice and research. This paper will be of interest to risk analysts, emergency management agencies, and the general risk community.

Date: 2025
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DOI: 10.1080/13669877.2025.2539106

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