Framing Effects of Emphasis and Form in Emergency Communication: A Study of Preventive Behaviors during the COVID-19 Pandemic in Japan

Yu Noda

International Journal of Public Administration, 2025, vol. 48, issue 11, 712-723

Abstract: This study examines the impact of frame differences on preventive behaviors in COVID-19 pandemic information. Survey experiments using large samples of Japanese participants led to the detection of framing effects of the emphasis levels and forms of information. Information framed with high severity was found to intensively influence citizens in refraining from going out. Moreover, this study demonstrates that episodic information facilitates preventive behaviors in discretionary activities. The episodic information has more intensively impacted through heuristic processing by providing exemplars. This study contributes to the reevaluation of government practices on information dissemination using various forms and intensity levels of information.

Date: 2025
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DOI: 10.1080/01900692.2024.2407568

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