A Note from the Editors

Celine Chew and Gillian H. Wright

Public Management Review, 2012, vol. 14, issue 4, 431-431

Abstract: It is widely acknowledged that public and non‐profit services have imported generic management theorems in the past to good effect. However, barriers to the application of a market focus as a means of delivering value in public and non-profit services to diverse stakeholder groups is a recurring theme in the extant literature. This special issue brings together a range of contemporary perspectives on marketing in public and non-profit services and its application to diverse public and non‐profit contexts, whilst surfacing empirical and practice implications for public and non‐profit service researchers and managers. We would like to acknowledge the contribution of our panel of reviewers in making this special issue a success: Ross Brennan, Ian Bruce, Sally Hibbert, Judith Madill, Ken Peattie, Michel Rod, Adrian Sargeant, Nic Terblanche, Mary Tschirhart, and Tony Wall.

Date: 2012
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DOI: 10.1080/14719037.2011.649977

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