Slippery Concepts in Context

Linda McGuire

Public Management Review, 2012, vol. 14, issue 4, 541-555

Abstract: The importance of developing and maintaining enduring relationships with suppliers and customers is a key tenet of relationship marketing. The application relationship marketing has been advocated for public services. However, successful transfer requires understanding of what relationship marketing actually is and how it can be applied to public services. This paper identifies two problems for research designs. The first is the conceptual ambiguity around relationship marketing. The second problem is the diversity of public services. The paper proposes two analytical shifts in research designs: changing the unit of analysis to services and using typologies based on continua.

Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://hdl.handle.net/10.1080/14719037.2011.649975 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:pubmgr:v:14:y:2012:i:4:p:541-555

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RPXM20

DOI: 10.1080/14719037.2011.649975

Access Statistics for this article

Public Management Review is currently edited by Professor Stephen P. Osborne, Jenny Harrow and Tobias Jung

More articles in Public Management Review from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().