Behaviour change in action—Smarter Travel Sutton

Daniel Ratchford and Lee Parker

Public Money & Management, 2011, vol. 31, issue 1, 67-70

Abstract: This article discusses the use of behaviour change techniques in local government, using practical examples from the London Borough of Sutton. The lessons learnt can be applied in other places and to other public services.

Date: 2011
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DOI: 10.1080/09540962.2011.545549

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