Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism

Tanja Komarac and Đurđana Ozretić Došen

Current Issues in Tourism, 2022, vol. 25, issue 22, 3675-3693

Abstract: The paper explores two dimensions of visitors’ immersion into museum experience: aesthetics and escapism. Following the socio-cultural activity theory, it examines the impact of interactive technology available in museums on aesthetic and escapist experience. Additionally, it examines the role of hedonic expectations and the level of visitor scepticism (or its absence) towards museums with regard to immersion into the experience. Quantitative research was carried out on a sample of 313 museum visitors surveyed in two Croatian cities. Partial least structural equation modelling (PLS-SEM) was used for model testing. The results showed that interactive technology enhances immersion, also helping less sceptical visitors as well as those with hedonic expectations get immersed in the museum experience quickly. Aesthetic experience can enhance escapist experience. While both dimensions of immersion into experience contribute to the overall satisfaction, the aesthetic experience of museum visits was found to contribute to it more.

Date: 2022
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2021.1952941 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:25:y:2022:i:22:p:3675-3693

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2021.1952941

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().