Details about Tanja Komarac

Access statistics for papers by Tanja Komarac.

Last updated 2024-03-10. Update your information in the RePEc Author Service.

Short-id: pko585

Journal Articles

2022

1. Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism
   Current Issues in Tourism, 2022, 25, (22), 3675-3693 View citations (2)

2021

2. Editorial preface
   Tržište/Market, 2021, 33, (SI), 5-7
3. Perceived Private Label Authenticity: A Two-Study Analysis
   Tržište/Market, 2021, 33, (SI), 47-66
4. UVID U PERCEPCIJU MUZEJA I MOGUĆNOSTI POBOLJŠANJA USLUGE MUZEJA: PERSPEKTIVA STUDENATA
   Ekonomski pregled, 2021, 72, (3), 358-376

2018

5. STRATEGIC BRAND MANAGEMENT IN EMERGING MARKETS: CONSUMER PERCEPTIONS OF BRAND EXTENSIONS
   Organizations and Markets in Emerging Economies, 2018, 9, (1) View citations (3)

2014

6. A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities
   Tržište/Market, 2014, 26, (2), 199-214 View citations (2)
7. Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition)
   Tržište/Market, 2014, 26, (1), 123-127

2012

8. Previšić, J., Ozretić Došen, Đ., Krupka, Z.: "Osnove međunarodnog marketinga"
   Tržište/Market, 2012, 24, (1), 139-143

2011

9. Thomas, D.: Deluxe: kako je luksuz izgubio sjaj
   Tržište/Market, 2011, 23, (1), 123-126

2010

10. Kotler, P., Caslione, J. A.: Upravljanje i marketing u turbulentnim vremenima
    Tržište/Market, 2010, 22, (2), 269-272

2009

11. Ide(m)o u Istru
    Tržište/Market, 2009, 21, (2), 273-275