STRATEGIC BRAND MANAGEMENT IN EMERGING MARKETS: CONSUMER PERCEPTIONS OF BRAND EXTENSIONS

Durdana Ozretic-Dosen, Marta Brlic and Tanja Komarac
Authors registered in the RePEc Author Service: Đurđana Ozretić Došen

Organizations and Markets in Emerging Economies, 2018, vol. 9, issue 1

Date: 2018
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Citations: View citations in EconPapers (3)

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