Back in time to move forward: An empirical study on luxury fashion vintage drivers

Camilla Keim and Ralf Wagner

Journal of Global Fashion Marketing, 2018, vol. 9, issue 2, 87-102

Abstract: Vintage has been embodying an ongoing global trend in apparel for the last ten years. This vintage craze has managed to change consumers’ purchasing behavior, attitudes, and skepticism towards these bygone items in a short period of time, while succeeding in influencing several luxury brands as well. Previous academic research has shed the light on luxury and fashion consumption, focusing precisely on brand-new and second-hand luxury goods, or investigating fashion vintage ones. So far, there are no studies showing the consumption of luxury vintage fashion, or research defining the profile of the consumers or the drivers to purchase luxury fashion vintage goods. The aim of the study is to investigate thoroughly the luxury fashion vintage market, the latter being identifiable as a specific sub-segment of the vintage sector which is currently the protagonist of an overwhelming trend and still unexplored. Particularly, this study focuses on understanding and underlining what the specific drivers to luxury fashion vintage are, starting from the study of possible antecedents and the employment of a mixed methodology approach concerning both the collection and analysis of the empirical data.

Date: 2018
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DOI: 10.1080/20932685.2018.1432408

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