Relationship marketing in museums: influence of managers and mode of governance
Carmen Camarero,
María-José Garrido,
Eva Vicente and
María Redondo
Public Management Review, 2019, vol. 21, issue 10, 1369-1396
Abstract:
On the bases of relationship marketing and social capital, this paper aims to explore whether museums’ external relationships depend on managers and internal relationships as well as on mode of governance. The empirical findings of a hierarchical regression analysis for a sample of 556 museums indicate that close relationships with the external environment require managerial social capital and a supportive culture that favours internal cohesion. Finally, public museums directly run by government entities remain too bureaucratic and lack incentives to promote internal cohesion as well as relationships with customers and other stakeholders. Implications for managers are discussed.
Date: 2019
References: Add references at CitEc
Citations: View citations in EconPapers (3)
Downloads: (external link)
http://hdl.handle.net/10.1080/14719037.2018.1550106 (text/html)
Access to full text is restricted to subscribers.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:taf:rpxmxx:v:21:y:2019:i:10:p:1369-1396
Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rpxm20
DOI: 10.1080/14719037.2018.1550106
Access Statistics for this article
Public Management Review is currently edited by Stephen P. Osborne
More articles in Public Management Review from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().