Hybrid goals: institutional complexity and ‘legacy’ in a global sporting mega-event

Alex G. Gillett and Kevin D. Tennent

Public Management Review, 2022, vol. 24, issue 3, 372-397

Abstract: Definitions of social enterprise and hybrid organizations are compatible and allow application to a variety of organizational forms. We analyse the not-for-profit enterprise formed specifically to deliver the regional element of a global mega-sporting event: The 1994 FIFA (soccer) World Cup. The organization planned a sporting spectacle with commercial objectives to provide long-term benefits for society and a short-term economic boost.This longitudinal case traces the evolution of the organization and its emergent institutional complexity as it aligned commercial and societal goals.

Date: 2022
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DOI: 10.1080/14719037.2020.1833609

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