Public service performance from the perspective of marketing and innovation capabilities

Clóvis Teixeira Filho, Fabricio Stocker and Ana Maria Machado Toaldo

Public Management Review, 2022, vol. 24, issue 4, 558-578

Abstract: This research aims to analyse the relationship between marketing capabilities and sources of innovation in public service performance. It proposes and tests a structural equations model in 259 public postal service organizations in Brazil. The study demonstrates that marketing capacities act as partial mediators between sources of innovation and organizational and innovation performance. The theoretical and practical contributions of this study reinforce and further the development of a strategic mindset focused on sources of innovation and marketing capabilities to improve public service performance, presenting an integrative model and testing different scales and dimensions for evaluating performance in the public sector.

Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/14719037.2020.1856402 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rpxmxx:v:24:y:2022:i:4:p:558-578

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rpxm20

DOI: 10.1080/14719037.2020.1856402

Access Statistics for this article

Public Management Review is currently edited by Stephen P. Osborne

More articles in Public Management Review from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().