Media, trust, and the influence of urban/rural context and education on public sector worker stereotypes

Gabriela Szydlowski and Etienne Charbonneau

Public Management Review, 2025, vol. 27, issue 9, 2214-2239

Abstract: Public employees often face pervasive negative stereotypes. Despite a growing body of research, the factors contributing to such stereotypes remain underexplored. We present a pre-registered study with two population-based survey experiments using video vignettes—on teachers and police officers. Both investigate the impact of mediatized events, trust, and personal characteristics on stereotyping (n = 3,502). Our results show that news reports affect stereotyping of both professions. High and low trust are linked to positive and negative stereotyping, respectively. Lastly, urban/rural setting and education yield mixed effects. Our findings offer theoretical and practical implications for understanding factors shaping public employee stereotyping.

Date: 2025
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DOI: 10.1080/14719037.2024.2419898

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