Comparison of television and gate demand in the National Basketball Association

Kevin Mongeon and Jason Winfree

Sport Management Review, 2012, vol. 15, issue 1, 72-79

Abstract: ► This paper uses four linear regressions to analyze the differences between the determinants of economic demand for television audiences and gate attendance. ► We find that fans who watch the games on television are 4.5 times more sensitive to winning and that the demand for television audiences is decreased more by direct substitutes compared to gate demand. ► From our findings, particularly regarding winning and substitutes, enhanced models describing league and team behavior are prescribed.This study analyzes the differences between the determinants of economic demand for television audiences and gate attendance. Due to data availability problems, there are few studies focused on television demand for North American sports leagues, and most of those studies do not compare the differences between television and live game audiences. The primary determinants of demand that are compared are income, team quality, and both direct and indirect substitutes. Using data from the National Basketball Association (NBA), we find that fans who attend games live are inherently different from fans who watch games on television. Although insignificant to gate attendance, income is an inferior good to television audiences. Fans who watch the games on television are 4.5 times more sensitive to winning. The demand for television audiences is decreased more by direct substitutes compared to gate demand. However, demand for gate attendance is decreased more by indirect substitutes compared to television demand.

Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (14)

Downloads: (external link)
http://hdl.handle.net/10.1016/j.smr.2011.09.001 (text/html)
Access to full text is restricted to subscribers.

Related works:
Journal Article: Comparison of television and gate demand in the National Basketball Association (2012)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rsmrxx:v:15:y:2012:i:1:p:72-79

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rsmr20

DOI: 10.1016/j.smr.2011.09.001

Access Statistics for this article

Sport Management Review is currently edited by Sheranne Fairley

More articles in Sport Management Review from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().